April 9-11, 2018 | Renaissance Washington DC Hotel


Amy Halford

Amy Halford
Director, Owned Media & Publishing,
General Mills, Inc.

Amy Halford is the Director of Owned Media at General Mills. She and her team are responsible for developing content, user experience, digital and CRM strategies across the company’s food publishing digital platforms including bettycrocker.com, pillsbury.com, tablespoon.com, quericavida.com and boxtopsforeducation.com . These food platforms combined put General Mills among the top 5 digital food publishers in the U.S.  Amy’s experience includes leading marketing strategy, digital marketing, CRM, and brand management across CPG and retail industries.  Amy received her MBA from the University of Minnesota, her BA in Business Administration from the University of Northern Iowa and is a 2009/2010 University of Minnesota Humphrey Institute Policy Fellow.

CRM Evolution 2016

Tuesday, May 24, 2016

11:45 a.m. - 12:30 p.m. B202: Connecting In-Store Behavior to Online Dynamic Design

Co-Located With