Rise Interactive to Acquire SimpleRelevance

Rise Interactive, a digital marketing and analytics agency, has acquired SimpleRelevance, provider of a platform that personalizes marketing messages using machine learning. Financial terms of the deal were not disclosed.

The acquisition will enhance Rise's cross-channel personalization capabilities, enabling it to use machine learning and predictive analytics to deliver personalized digital marketing messages. Rise's analytically-driven approach will be further supported through SimpleRelevance's ability to turn customer data into actionable individualized recommendations.

"We've watched SimpleRelevance achieve amazing results for leading brands throughout the years, including for some of our own clients. The company's expertise will be an outstanding asset to our clients and our growing cross-channel personalization capabilities," said Jon Morris, founder and CEO of Rise Interactive, in a statement. "It's a natural fit for us to join forces, and we couldn't be more excited to welcome SimpleRevelance to our team."

"Rise is one of the fastest growing and most innovative digital marketing agencies in Chicago, and SimpleRelevance is a technologically advanced startup driving digital marketing; the collaboration just made sense," said founder and CEO of SimpleRelevance Erik Severinghaus in a statement. "Combining the two will produce a powerhouse for digital marketing."

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