• February 1, 2008

The Pulse

Article Featured Image

Click here to view chart.


27%: Masters of our data domain: We've already got master data management (MDM).

5%: At the point of integration: We've got customer data integration (CDI), but MDM's a ways off.

27%: Scrub-a-dub-dub: We're actively cleaning our data (we think).

19%: Gathering data on data: We're exploring our options, but don't yet have a data quality plan in place.

22%: Questioning quality:: Wait -- Data quality? We're just lucky to have any data at all.

Source: destinationCRM.com poll, 2007

To take the current destinationCRM.com poll, please click here.

CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues