The Trade Desk Launches  Certified Service Partner Program for SMBs

Advertising technology provider The Trade Desk today launched a certified service partner program for small and medium-sized businesses (SMBs), expanding self-service access to The Trade Desk's demand-side platform.

Goodway Group became The Trade Desk's first certified service partner.

"We've seen tremendous growth in demand from small and medium-sized businesses as they look to make the most of every advertising dollar and as their consumers live in an increasingly digital content world. Our Certified Service Partner program makes our industry-leading platform available to them so they can drive growth through advertising," said Tim Sims, chief revenue officer of The Trade Desk, in a statement. "Goodway Group has been a long-time trusted partner, and we're building on that collaboration to create a more flexible service model that provides the full-service support and agility today's digital advertisers need to meet their business goals."

"Goodway Group and The Trade Desk are helping marketers stay competitive as the media landscape continues to move toward more digital content and new digital channels, such as connected TV, mobile, and audio,” said Jay Friedman, president of Goodway Group, in a statement. "Our long-standing partnership with The Trade Desk is based on a shared vision to deliver the tools, training, and resources marketers need to put data to work and get the most out of their media investment."

"We have been a long-standing partner of Goodway Group, and the new self-service partnership between The Trade Desk and Goodway Group provides us with fantastic tools to bring even more data, transparency, and control to our clients along with industry-leading capabilities in growing channels like OTT," said Heather Weaverling, associate digital operations director at Strategic America, in a statement. "Goodway's expertise, flexibility, and hands-on support made the transition to The Trade Desk Self-Service smooth, and we feel set up for long-term success and to continue providing best-in-class digital solutions for our clients."