Cien Launches Data Enhancement Services
Cien, a provider of artificial intelligence-powered sales productivity solutions, has launched Data Enhancement Servicesn to help companies clean up and augment their CRM data.
Cien's Data Enhancement Services helps companies manage inaccurate, incomplete, or inconsistent CRM records. Using machine learning and natural language processing, Cien can contextually understand the semantics of CRM data and align entries according to changing business definitions and processes.
"CRM data quality is a huge issue for most organizations, and we have been working on this problem for several years. I am very pleased that we can now offer Data Enhancement as a stand-alone service," said Cien CEO Rob Käll in a statement.