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CRM Case Studies

Airport Eases Travel with Parloa AI Agent

Germany's Berlin-Brandenburg increases customer satisfaction by 25 percent.

PSEG Improves Contact Center Performance with Omilia

The East Coast utility raises containment on a single platform.

2degrees Improves Efficiency and Insights with CXone Mpower

NiCE's genAI-infused solution becomes a true time saver for the telecom.

PolyAI Agents Sweeten Interactions for Hello Sugar

PolyAI's AI agents increase self-service and customer satisfaction for the salon franchiser.

CRM Columns

Government Service Highs and Lows

Citizens rate the complaint-handling experience 19 points higher in 2025 than they did in 2021. AI is making a difference.

You Can’t Scale Complicated

Good leadership communication is crucial for efficiency.

Conversation Analytics: A Necessity for AI-Enabled Customer Service

These solutions are a foundational component for contact centers of the future.

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.