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CRM Case Studies

Calabrio One Makes Banking with Columbia Easy

Added technology suite helps bank streamline customer service options.

Max Factory Scales Active Customer Base by 100% With Vonage

Vonage messaging solutions help Italian retailer enhance customer engagement across WhatsApp, RCS, and SMS, doubling its active user base within one year

Guitar Center Turned Site Visits into Personalized Engagement with Acxiom

Guitar Center integrated Acxiom's RealID into its Salesforce Marketing Cloud implementation, allowing it to engage pseudonymous website visitors.

Hope Family Care Center Cuts After-Hours Call Burden by 90 Percent

eClinicalWorks and healow Genie help HFFC save costs, streamline operations, reduce administrate burdens, and improve call center quality.

CRM Columns

Rethinking Enterprise Knowledge: Discovering the Data Bounty of Documents

A new approach to company knowledge can drive real business velocity and unlock the output all leaders seek.

Where Did All the Years Go? 

2026 marks the 25th year that we've honored the top technology vendors in the CRM industry.

Blame Distribution

When your system makes your people look bad.

AI Emerges as a Powerful Ally for Assistive Technologies

An app turns volunteers into contact center-like agents for sight-impaired users.

Reports & Research

Forrester Report: AI Agents Reshape The Customer Service Workforce In Dramatic Ways

NiCE

MIT Scaling Agentic AI Pilots On Demand Webinar

NiCE

Top 10 AI Customer Stories

NiCE

Opus Report: The Orchestration Advantage

NiCE