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CRM Magazine: September 2008
Magazine Features
CRM magazine announces the winners of its 2008 CRM Market Awards.
The Rethinker: Kevin Bandy -- partner & manager of directory sales and marketing transformation, Accenture.
The Swells: Josh Bernoff and Charlene Li -- industry analysts and co-authors of Groundswell.
The Mailman: Des Cahill -- chief executive officer, Habeas.
The Big Thinker: Seth Godin -- marketing guru, author, blogger.
The Herald: Paul Greenberg -- chief customer officer, BPT Partners; president, The 56 Group.
The Rock: Bill McDermott -- president and chief executive officer, SAP Americas & Asia Pacific Japan.
The Penny-Pincher: Sridhar Vembu -- chief executive officer, AdventNet, parent company of Zoho.
The Steady: Brad Wilson -- general manager, Microsoft Dynamics CRM, Microsoft.
Rethinking voice in the user interface.
Sending the bill, from A to Z(uora).
The four customer implementations deemed most worthy this year.
Swifter connections and speedier results with EchoSign and Salesforce.com.
Making a healthy data transfer with Microsoft and Axonom.
A minor league team plays like it's in the majors with Microsoft and First Tech Direct.
Email marketing Turns a typically cold season warm with JangoMail.
Across a record 10 categories, the best and brightest of CRM.
With Siebel Systems and PeopleSoft finally assimilated, Oracle takes its place atop the throne.
In a largely untapped market, Salesforce.com finds itself firmly in the winner's circle for the third consecutive year.
For the "true" small business, needs may be less robust, but reliability's a must -- and Maximizer Software takes top honors this year.
Some things don't change: The continuing trend toward "SFA plus something more" is accelerating, and Salesforce.com takes the title once again.
In the first-ever appearance of this category, Callidus Software takes the inaugural crown.
Penetration remains a challenge for all players, but Unica leads yet again.
SAS Institute takes the crown for the fourth year running as business intelligence evolves from reporting, analytics, and dashboards into a wealth of complexity.
Despite an increasingly blurry line between data quality and data integration, SAS Institute's DataFlux wins yet again.
In this category's Market Award debut, the first-ever title goes to SugarCRM.
As a new player sits atop the category for the first time in years, consultancies are facing "a necessary shift to compete in the new SaaS world," according to one analyst.
 
Front Office
SaaS revenue will likely remain the driving force behind the CRM industry's growth, but emerging niche markets will also play a role.
 
Reality Check
The innovation you seek may come from your customers.
 
Customer Centricity
CRM has never prioritized the individual salesperson—but social networking changes all that.
 
The Tipping Point
Analyzing performance companywide can uncover ideas that work.
 
Connect
Complex event processing empowers the contact center to manage the customer relationship.
 
Pint of View
You wanna go where everybody knows your liver.
 
Insight
By knowing the "where" in anywhere, business intelligence just got a whole lot smarter.
Is the industry ready to turn a consumer craze into a business tool?
The twitterverse opens up on open-source CRM.
Web 2.0 technology leaves many companies' knowledge base systems in the dust.
Compliance, mobile banking, data in the cloud—financial services firms have a lot to deal with when it comes to CRM.
Why the "business" component of your business needs to be much more than just what you sell.
 
Re:Tooling
Business Problem: Managing important business contacts amid a hectic travel schedule.
 

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