CRM Magazine: September 2008
Magazine Features
The 2008 CRM Market Awards: Table of Contents and Introduction
CRM magazine announces the winners of its 2008 CRM Market Awards.
The 2008 CRM Market Awards: Influential Leaders -- Introduction
The visionaries shaping the CRM industry.
The 2008 CRM Market Awards: Influential Leaders -- Kevin Bandy
The Rethinker: Kevin Bandy -- partner & manager of directory sales and marketing transformation, Accenture.
The 2008 CRM Market Awards: Influential Leaders -- Josh Bernoff + Charlene Li
The Swells: Josh Bernoff and Charlene Li -- industry analysts and co-authors of Groundswell.
The 2008 CRM Market Awards: Influential Leaders -- Des Cahill
The Mailman: Des Cahill -- chief executive officer, Habeas.
The 2008 CRM Market Awards: Influential Leaders -- Seth Godin
The Big Thinker: Seth Godin -- marketing guru, author, blogger.
The 2008 CRM Market Awards: Influential Leaders -- Paul Greenberg
The Herald: Paul Greenberg -- chief customer officer, BPT Partners; president, The 56 Group.
The 2008 CRM Market Awards: Influential Leaders -- Bill McDermott
The Rock: Bill McDermott -- president and chief executive officer, SAP Americas & Asia Pacific Japan.
The 2008 CRM Market Awards: Influential Leaders -- Sridhar Vembu
The Penny-Pincher: Sridhar Vembu -- chief executive officer, AdventNet, parent company of Zoho.
The 2008 CRM Market Awards: Influential Leaders -- Brad Wilson
The Steady: Brad Wilson -- general manager, Microsoft Dynamics CRM, Microsoft.
The 2008 CRM Market Awards: Rising Stars -- Introduction
Eight on the rise in '08.
The 2008 CRM Market Awards: Rising Stars -- Apple
Devising the newest mobile device.
The 2008 CRM Market Awards: Rising Stars -- Marketo
Merging marketing and sales.
The 2008 CRM Market Awards: Rising Stars -- nGenera
Acquiring an on-demand taste.
The 2008 CRM Market Awards: Rising Stars -- Ribbit
Rethinking voice in the user interface.
The 2008 CRM Market Awards: Rising Stars -- Trampoline Systems
Networking the enterprise.
The 2008 CRM Market Awards: Rising Stars -- Twitter
Getting customers all a-twitter.
The 2008 CRM Market Awards: Rising Stars -- Aria Systems
Sending the bill, from A(ria) to Z.
The 2008 CRM Market Awards: Rising Stars -- Zuora
Sending the bill, from A to Z(uora).
The 2008 CRM Market Awards: Elite -- Introduction
The four customer implementations deemed most worthy this year.
The 2008 CRM Market Awards: Elite -- Qualcomm
Swifter connections and speedier results with EchoSign and Salesforce.com.
The 2008 CRM Market Awards: Elite -- VisionShare
Making a healthy data transfer with Microsoft and Axonom.
The 2008 CRM Market Awards: Elite -- Toledo Mud Hens
A minor league team plays like it's in the majors with Microsoft and First Tech Direct.
The 2008 CRM Market Awards: Elite -- Ice Energy
Email marketing Turns a typically cold season warm with JangoMail.
The 2008 CRM Market Awards: Market Leaders -- Introduction
Across a record 10 categories, the best and brightest of CRM.
The 2008 CRM Market Awards: Market Leaders -- Enterprise Suite CRM
With Siebel Systems and PeopleSoft finally assimilated, Oracle takes its place atop the throne.
The 2008 CRM Market Awards: Market Leaders -- Midmarket Suite CRM
In a largely untapped market, Salesforce.com finds itself firmly in the winner's circle for the third consecutive year.
The 2008 CRM Market Awards: Market Leaders -- Small Business Suite CRM
For the "true" small business, needs may be less robust, but reliability's a must -- and Maximizer Software takes top honors this year.
The 2008 CRM Market Awards: Market Leaders -- Sales Force Automation
Some things don't change: The continuing trend toward "SFA plus something more" is accelerating, and Salesforce.com takes the title once again.
The 2008 CRM Market Awards: Market Leaders -- Incentive Management
In the first-ever appearance of this category, Callidus Software takes the inaugural crown.
The 2008 CRM Market Awards: Market Leaders -- Marketing Automation
Penetration remains a challenge for all players, but Unica leads yet again.
The 2008 CRM Market Awards: Market Leaders -- Business Intelligence
SAS Institute takes the crown for the fourth year running as business intelligence evolves from reporting, analytics, and dashboards into a wealth of complexity.
The 2008 CRM Market Awards: Market Leaders -- Data Quality
Despite an increasingly blurry line between data quality and data integration, SAS Institute's DataFlux wins yet again.
The 2008 CRM Market Awards: Market Leaders -- Open-Source CRM
In this category's Market Award debut, the first-ever title goes to SugarCRM.
The 2008 CRM Market Awards: Market Leaders -- Consultancies
As a new player sits atop the category for the first time in years, consultancies are facing "a necessary shift to compete in the new SaaS world," according to one analyst.
 
Front Office
New Markets and Leaders Emerge
SaaS revenue will likely remain the driving force behind the CRM industry's growth, but emerging niche markets will also play a role.
 
Reality Check
Evolution from Without
The innovation you seek may come from your customers.
 
Customer Centricity
Socialized CRM
CRM has never prioritized the individual salesperson—but social networking changes all that.
 
The Tipping Point
Data: A Flashlight to Sales Innovation
Analyzing performance companywide can uncover ideas that work.
 
Connect
Really Happy in Real Time
Complex event processing empowers the contact center to manage the customer relationship.
 
Pint of View
View of Pints
You wanna go where everybody knows your liver.
 
Insight
Locating Intelligence
By knowing the "where" in anywhere, business intelligence just got a whole lot smarter.
CRM Dials into the iPhone
Is the industry ready to turn a consumer craze into a business tool?
CRM on Twitter: September 2008
The twitterverse opens up on open-source CRM.
Are Support Systems Way Off-Base?
Web 2.0 technology leaves many companies' knowledge base systems in the dust.
Market Focus: Financial Services -- Keeping Your Money on Their Minds
Compliance, mobile banking, data in the cloud—financial services firms have a lot to deal with when it comes to CRM.
Required Reading: Shhh…It’s a Secret
Why the "business" component of your business needs to be much more than just what you sell.
 
Re:Tooling
Tech Solution: Business-Card Scanners
Business Problem: Managing important business contacts amid a hectic travel schedule.
 

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