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CRM Case Studies

eHealth Gives Callers the Regal Treatment

Medicare enrollment spikes don't overwhelm the health insurer any longer.

PolyAI Helps Fogo de Chao Greet Callers with Brazilian Flavor

Restaurant chain's Selma voice assistant is powered by PolyAI technology

L'Oréal Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy

The world's largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months.

LGG Industrial Increases Prospects, Efficiency with SugarSell

SugarCRM helped industrial supplies company streamline its sales processes.

CRM Columns

Output Is Not an Outcome: Resolving a Misperception About AI in CX

Any number of AI-driven outputs will be required to reach outcomes that have real value to businesses.

The Marketer’s Guide to Answer Engine Optimization

Shoppers are loyal to convenience.

Profiled by Prompt, Illustrated by Model: Audit Your LLM’s Assumptions

Your large language model thinks it knows you. Is it right?

A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

Reports & Research

[Forrester] What Will Humans In The Loop Do?

NiCE

One Platform. Every Experience: The AI platform built to operate customer experience at enterprise scale

NiCE

[Forrester] Mind the Agentic Action Gap

NiCE

Build for What's Next: Your AI Blueprint for Contact Center Readiness

Five9

Insights From CX Leaders on What’s Working, and What’s Not

Five9

What CX Leaders Need to Know About AI Agents

Five9

How Wyndham Hotels & Resorts Transformed Guest Support with Five9

Five9