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Connect: Retailers Need to Adapt to the Smart Customer
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Voice of the Customer: B2B Companies Are Falling Behind in Customer Experience
They're failing to deliver on three key customer demands.
Adobe Advertising Cloud Announces Integrations with Microsoft Bing
Deepened compatibility aims to help companies attract more buyers with search-related ads.
Fuel Cycle Announces Panels
The new integrated research sampling capability aims to make it easier to acquire market intelligence.
Customer Experience: Effective CX Measurement Requires a CX Culture
Customer experience metrics can get in the way of delivering good experiences.
Qualtrics Enhances Qualtrics Text iQ
The solution aims to help companies uncover trends from unstructured customer data.

Viewpoints (Web Exclusives)
The digital customer experience is critical to customer engagement and satisfaction, but enterprises are only now starting to map the contours of customer experience and how it will impact global business in the near future.
B2B marketers can stop wasting time and money while maximizing conversions using these ABM tactics.
To enable better strategic decisions, marketing executives have to drive a data-centric mentality throughout the organization. Here's how.
More Viewpoints...
CRM Magazine, November 2017
Seeing the Realities of Augmented Reality
The technology is fast approaching, but marketers need to get up to speed before diving in
The Real Benefits of Artificial Intelligence
Adding AI to the contact center enables rapid information retrieval, leading to a better experience for both agents and customers
Sales Lead Scoring Is a Winning Formula
The right sales leads can be golden, and automation is the key to finding them
Across the Wire
SutiSoft Releases SutiCRM 6.0.3
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