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Consumers, Even Millennials, Say Customer Service Is Getting Better
More than 80 percent of consumers say businesses are either meeting or exceeding their customer service expectations, according to the 2017 Customer Service Barometer study conducted by American Express. (Featured on SmartCustomerService.com.)
PossibleNOW and Scribe Software Announce Partnership
The union is designed to enable customers to accelerate preference-data and application integration ahead of the EU's GDPR.
Lead Liaison Launches Sales Enablement Tools
The new features will work in tandem with its marketing automation solutions.
RedPoint Global Releases RedPoint Data Management 8.0
The new tool aims to help organizations harness massive amounts of data from a wide range of customer touch points to create a unified customer profile.
Pegasystems Announces Pega Deployment Manager
The new tool is designed to help companies jump-start their DevOps initiatives.
Vidyard Launches Platform Updates
The new tools are designed to help marketers attract, engage, and convert more leads with online video content.

Viewpoints (Web Exclusives)
Unpredictability is fine for fiction, but less so if you're trying to manage efficient campaigns that produce effective results. Here's how marketers can tame the chaos.
B2B firms need to be visible with the right audiences, educational and persuasive at the right times, and able to accelerate customers through the sales cycle, delighting them along the way. It's a tall order.
Designing solutions for the new generation of mobile CRM users means realizing that they value convenience and simplicity over bells and whistles—they want apps that help them stay connected while streamlining everyday tasks.
More Viewpoints...
CRM Magazine, December 2017
WebRTC + CRM = Better Customer Support
To get the most out of web-based real-time video, voice, and file and screen sharing, companies must link the functions to their systems of record
Pulling Maximum Benefit From a Partner Ecosystem
Global companies don't become as successful as they are by going it alone
Making It Personal for Every Customer
While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology
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