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CRM Featured News
Chipotle Admits to Poor Customer Service, but Promises to Improve
Chipotle founder and co-CEO Steve Ells admitted the company has underperformed in customer service, with roughly half of its 2,100 restaurants receiving C grades for service, but Ells said Chipotle is devoting "laserlike" attention to the situation. (Featured on SmartCustomerService.com.)
Gartner Application Strategies Summit 2016, Day Two: Businesses Should Be More Thoughtful with Data
Using data is one thing; using it gracefully is another.
Criteo Launches Kinetic Design
The ad building technology aims to deliver visually striking, on-brand real-time ads that are contextualized for each customer.
Gartner Application Strategies Summit, Day One: Companies Must Embrace Digital Ecosystems
Speakers urge enterprise leaders to build technology platforms that are "digital, programmable, and smart."

Viewpoints (Web Exclusives)
Delivering CX outcomes is not just about sales and conversions. Loyalty and advocacy are now crucial cycles in the journey.
Chatbots can help CRM move from an internally focused information warehouse to an externally driven engagement tool, building relationships based on what is important to both customers and users.
Effectively making use of first- and third-party customer data can enhance a user's brand experience and develop a purchasing process that meets or exceeds expectations.
More Viewpoints...
CRM Magazine, December 2016
Is an Omnichannel Environment Truly Attainable?
Research suggests the need for integrating systems, but it's not an initiative that should be taken lightly
New Uses for Marketing Automation
The already effective technology will become even more valuable in the future
3 Key Rules of Customer Engagement
Organizations that don't interact well can ‘lose customers for a long time'
Across the Wire
Marchex Partners with [24]7

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