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The Next Step: Are You Prepared to Parent Your New Young Hires?
Younger workers need to learn how to handle customers—and how to handle themselves
Medallia Integrates Medallia for Digital with Its Experience Cloud
The integration aims to help companies unite online and offline customer data and feedback for a more complete view of their customers.
Adobe Announces the Next Generation of Creative Cloud
The company announced three new applications, a cloud-based photography service, and a range of updates for a number of its flagship applications, as well as new integration features linking Creative Cloud and Marketing Cloud.
Customer Experience: 5 Ways to Demonstrate Purposeful Leadership
When leaders have a clear set of values, everyone else feels confident and empowered.
SAP Adds Machine Learning to the SAP Hybris Marketing Cloud
The upgrades aim to help companies tailor their shopping experiences to customer demands.
SAP, with IBM, Announces Enhanced Hybris Commerce for Telecom and Media Companies
SAP Hybris Commerce, the ‘teleco and media accelerator,' aims to help telecommunications and media companies deliver better customer experiences.

Viewpoints (Web Exclusives)
With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured.
Seamlessly integrated CRM and e-commerce can unlock tremendous value, driving efficiency, superior customer service and experience, and sales growth.
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.
More Viewpoints...
CRM Magazine, October 2017
Opening Up About Contact Center Design
Companies must create contact center layouts that will work for them and their customers
Digital Transformation Needs to Happen Now
The clock is ticking for companies that have been unwilling to embrace change
Optimizing Email for Better Sales Closes
Email success requires companies to challenge the marketing and sales status quo
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