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CRM Featured Articles
Insight: Marketers Must Protect Their Reputations in the Age of Fake News
Pressure is mounting on marketers to better control where their brand messages appear.
Interactions Acquires Digital Roots
The move brings Interactions further into the social media analytics realm. (Featured on SmartCustomerService.com.)
Brightcove Launches Enterprise Video Initiative
Enterprise Video Initiative extends Brightcove's cloud video platform to support internal video initiatives.
The Next Step: Heroes and Cowards Feel the Same Fear
But the actions they take are what separate them.
Verizon Debuts Tap-to-Talk Customer Service Tool
Verizon Enterprise Solutions has launched Visual Interactive Calling, a tool that enables consumers to tap a button in an app and connect directly to a live agent. (Featured on SmartCustomerService.com.)
SAP Sapphire Now 2017, Day 2: Creating Smarter Businesses with Machines
Hasso Platner, chairman of SAP's supervisory board, discussed "The Intelligent Future."

Viewpoints (Web Exclusives)
Integrating the two technologies is a powerful way to cover all aspects of the customer journey.
Your customers want personalized experiences, but first they need to trust you with their data. And that trust requires security and transparency.
This emerging channel makes it easy for you to connect with customers anytime, without devoting time and money to developing an app.
More Viewpoints...
CRM Magazine, May 2017
Tips for Maximizing CRM Investments
It's good to have a powerful CRM system, but one that is useful offers the best payoff
Bots Should Be in Your Contact Center’s Future
The technology emerges as businesses look to artificial intelligence to improve customer service
Making the Most of Marketing Money
How to develop a successful CRM strategy while simultaneously enabling connections between consumers.A Q&A with Brian Border, vice president of CRM at Shutterfly
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