Logo
BodyBGTop
Evergage Releases Data Hub
Evergage Data Hub synchronizes customer information across systems to improve real-time personalization.
Posted Jul 26, 2016
Page 1

Evergage, providers of a real-time personalization platform, today released Evergage Data Hub to help marketers make sense of and act on customer data from disparate sources, such as marketing automation solutions, CRM systems, email platforms, ad networks, data warehouses, andpoint-of-sale systems. Evergage Data Hub aggregates information from these systems and delivers a holistic, unified view of each customer.

"It's common for marketers today to have customer data in more than a dozen different locations, but with our new solution, the data is easily synchronized," said Karl Wirth, co-founder and CEO of Evergage, in a statement. "We created Evergage Data Hub to put the power of today's technology and data in the hands of marketers. Now, marketers can capture deep behavioral data and sync with external attribute data for a single view of each customer or account, which improves the value and drives greater benefit for both marketers and their customers."

Twenty-five out-of-the-box integrations enable sharing of visitor and campaign details between systems—from field to segment to campaign data. Evergage recently launched two-way integration capabilities with Oracle Eloqua, Salesforce.com's Marketing Cloud (ExactTarget), and Marketo to help marketers capitalize on extensive attribute and email activity data to support individual-level and account-based marketing campaigns.

Evergage Data Hub can also pass/pull information to and from other data sources. For example, it can import in-store transactional data to provide a more complete picture of each consumer's full purchase history when delivering personalized recommendations. The solution can also send in-depth behavioral data collected by Evergage to external business intelligence tools, customer support systems, and more.

Combining visitor information from other sources, the Unified Customer Profile in Evergage gives marketers a single view of each visitor (known or anonymous). This data also powers the Evergage platform so marketers can deliver experiences and recommendations across multiple channels, whether using rule-based or automated algorithms.


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
New capabilities target visitors by IP address.
The integration makes user experience reporting available on a familiar interface.
Evergage Recommend is a personalization tool that targets Web site visitors with relevant information.
Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization.
Evergage's new search and sort functionality Presents Web site visitors the most relevant results based on their preferences and interests.
Evergage for Mobile Apps now supports Android and in-app messaging to advance real-time marketing personalization.
Evergage Guardian monitors campaign and site data to deliver clear recommendations to marketers.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us