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May 13, 2015

Case Studies
Customer Reviews Drive CitizenShipper's Word-of-Mouth Marketing
Trustpilot's review validation platform adds credibility to claims
CRM Across the Wire
Lattice Engines Launches Prospect Discovery App
New app brings new leads to the prospect database.
Reevoo Partners with Feedback Ferret on Travel App
Reevoo and Feedback Ferret partnership allow travel companies to capture and act on customer feedback.
Teradata Adds Social Advertising Capability on Facebook
Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads.
Panopto Brings Video to Salesforce
Panopto latest version lets users manage videos within Salesforce.
Alorica Partners with Salesforce
Alorica will deliver end-to-end customer experience management with Salesforce's Customer Success Platform.
Lexalytics Launches Wizard for Text Mining and Sentiment Analysis
Lexalytics' SWIZ is a new feature of the Semantria Online Configurator.
CRM Featured Articles
Percolate, Spredfast, and Sprinklr Are the Top Social Relationship Platforms, Forrester Finds
Most social relationship management platforms lack content recommendation and performance measurement capabilities.
Scouting Report
WFM Finds a Better Direction
Algorithms and simulation address a key mathematical challenge
4 Truths About Corporate Sales Processes
Talent turnover and inefficient lead generation are holding businesses back.

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