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Juan Martinez
Editorial Assistant, CRM magazine

Articles By Juan Martinez
On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN
Posted 01 Feb 2011 [February 2011 Issue]
Oracle lawsuits against SAP and Rimini Street signal a fork down the road
Posted 31 Jan 2011 [February 2011 Issue]
More than half of $500-million-a-year companies have in place or are developing such programs, according to Forrester Wave
Posted 31 Jan 2011 [February 2011 Issue]
Engage customers with empathy online and offline, advises Social Nation author Barry Libert
Posted 31 Jan 2011 [February 2011 Issue]
Social networks and peer communities are changing how products are sold
Posted 04 Jan 2011 [January 2011 Issue]
A pet product retailer dramatically increases average order value by empowering its customers
Posted 04 Jan 2011 [January 2011 Issue]
Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
What Google Instant means for the future of search engine optimization
The coauthors of Empowered underscore a new-found source of corporate strength.
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Posted 31 Dec 2010 [January 2011 Issue]
How companies can use online behavioral advertising to win customer confidence
Posted 31 Dec 2010 [January 2011 Issue]
Following FTC's lead, media and marketing associations outline transparency-driven principles
Posted 31 Dec 2010 [January 2011 Issue]
Will dubious user data-sharing practices hurt the industry?
Posted 31 Dec 2010 [January 2011 Issue]
A provider of performance management software improves its own marketing performance
Forrester Wave on Community Platforms '10: In the next year, 55 percent of companies with at least $500 million in revenue will have implemented or piloted a community platform. The research firm ranks the top vendors in the space.
Posted 09 Dec 2010
Magic Quadrant for Social Software in the Workplace '10: The immature social software market opens the door for specialty providers but makes it difficult for vendors to gain major traction.
Posted 08 Dec 2010
TreeHouse Interactive enhances its Marketing View software. Upgrades include Web services and integrated landing page analytics.
Posted 06 Dec 2010
A recent partnership between three software companies aims to bridge the gap between sales, marketing, and CRM.
Posted 06 Dec 2010
Manticore Technology offers exciting new product enhancements and hints at future CRM integrations.
Posted 03 Dec 2010
Forrester Wave for Open Source Business Intelligence '10: Forrester Research singles out Actuate BIRT among seven vendors rated on offerings, strategy, and market presence.
Posted 01 Dec 2010
The Forrester Wave: Enterprise Business Intelligence Platforms '10: Eight vendors qualify as Leaders in this year's report as industry-wide BI functionality and information management functionality improves.
Posted 01 Dec 2010
MQ for EMM '10: Infor gets booted from an MQ for EMM that looks similar to the past two reports.
Posted 01 Dec 2010
DEMO Fall '10: SAP Co-CEO Bill McDermott announces the launch of new applications and champions SAP's partnership ecosystem.
Posted 30 Nov 2010
Marketing From The Cloud Research Brief: How Digital Marketers Are Using SaaS Based Software Tools '10: Survey respondents have adopted cloud-based web analytics tools but have shied away from lead nurturing software.
Posted 30 Nov 2010
The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.
Posted 30 Nov 2010
The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.
Posted 30 Nov 2010
A three-year-old copyright dispute concludes as a jury orders SAP to pay Oracle $1.3 Billion
Posted 24 Nov 2010
In a move designed to strengthen its e-commerce capabilities, Big Red spends big bucks.
Posted 22 Nov 2010
Dell purchases a cloud adoption firm in a move that analysts believe illustrates the personal computing company's desire to transform itself into a software and services company.
Posted 22 Nov 2010
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
Posted 16 Nov 2010
With Unica's marketing software, Sears Holdings gains some newfound customer intelligence.
Posted 04 Nov 2010 [October 2010 Issue]
Relationship-building takes more than a tweet
Posted 04 Nov 2010 [October 2010 Issue]
Industry analysts explain how vendors and customers can avoid the communication errors that occur during CRM implementations.
Posted 04 Nov 2010 [October 2010 Issue]
Proactive businesses that utilize chat technology to engage Web visitors are seeing higher conversion rates. So why aren't you?
Posted 04 Nov 2010 [October 2010 Issue]
Six weeks after resigning from Oracle under a cloud of controversy, Charles Phillips is handed the reins at Infor.
Posted 04 Nov 2010
Alterian hopes to capitalize on Asian-language sentiment analysis with its acquisition of Intrepid social media analytics.
Posted 04 Nov 2010
The provider of communications services looks to enhance its collections offering.
Posted 20 Oct 2010
One IBM executive boasts that Big Blue's 23rd analytics acquisition will help the company "take analytics mainstream."
Posted 19 Oct 2010
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
Posted 18 Oct 2010
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Posted 18 Oct 2010
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Posted 13 Oct 2010
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Posted 13 Oct 2010
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Posted 13 Oct 2010
Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.
Posted 01 Oct 2010
Becker Professional Education studies RightNow Technologies' sales and marketing tools.
Posted 22 Sep 2010 [September 2010 Issue]
Marketers turn to in-game advertising for product placements targeting more-engaged consumers.
Posted 22 Sep 2010 [September 2010 Issue]
It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
Posted 22 Sep 2010 [September 2010 Issue]
The software-as-a-service pioneer promises general availability on mobile devices by the end of this year.
Posted 15 Sep 2010
Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.
Posted 15 Sep 2010
Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.
Posted 14 Sep 2010 [September 2010 Issue]
Top executives from SAP and its recent Sybase acquisition deliver a corporate roadmap.
Posted 13 Sep 2010
Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out.
Posted 31 Aug 2010
CDC Pivotal helps resuscitate the sales process of diagnostic-systems provider Sysmex America
Posted 24 Aug 2010 [August 2010 Issue]
Posted 24 Aug 2010 [August 2010 Issue]
Posted 24 Aug 2010 [August 2010 Issue]
Posted 24 Aug 2010 [August 2010 Issue]
In a monumental, though predictable move, IBM purchases marketing automation technology.
Posted 19 Aug 2010
Bazaarvoice releases a product geared toward helping businesses drive customers from social networks to brand Web sites.
Posted 19 Aug 2010
Maximizer Software offers one new and one enhanced CRM product for teams of fewer than 50 users.
Posted 19 Aug 2010
A single response is no longer sufficient, says Engage! author Brian Solis.
Posted 11 Aug 2010 [August 2010 Issue]
In the wake of corporate upheaval, the German giant welcomes thousands of customers to its annual gathering.
Posted 11 Aug 2010 [August 2010 Issue]
CRM Evolution '10 — Day 3: Four executives, from four vendors of social media platforms, provide (at least) four answers.
Posted 10 Aug 2010
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
Posted 07 Aug 2010
CRM Evolution '10 — Day 1: Beagle Research Group founder Denis Pombriant details the three economic challenges that will forever alter CRM.
Posted 02 Aug 2010
destinationCRM Exclusive: Infor, a provider of enterprise software solutions, launches a new intelligence-based email marketing tool.
Posted 02 Aug 2010
Forrester Customer Experience Forum '10: Forrester Research Unveils its Voice of the Customer Award winners
Posted 29 Jul 2010
Customer Experience Forum '10: A Forrester Research vice president demonstrates technology that can sense and recognize movement.
Posted 29 Jul 2010
ThinkForward '10: The inaugural edition of Beagle Research Group's new award recognizes excellence in business processes, cost containment, and customer relationships.
Posted 25 Jul 2010
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
Posted 25 Jul 2010
Sage Act! Mobile Live and Sage CRM version 7.0 offer customers mobility and usability.
Posted 18 Jul 2010
Forrester Wave on Listening Platforms '10: Listening platforms have evolved beyond monitoring tools in order to better inform the entire enterprise, says the newest Forrester Research report.
Posted 16 Jul 2010
"Oracle failed to buy Market2Lead," says MarketBright CEO.
Posted 16 Jul 2010
How AAA Mid-Atlantic turned database marketing into member retention.
Posted 14 Jul 2010 [July 2010 Issue]
A slew of recently released Web analytics products may advance the collection of customer data from social networks.
Posted 14 Jul 2010 [July 2010 Issue]
McGraw-Hill learns to sell smarter.
Posted 14 Jul 2010 [July 2010 Issue]
Aberdeen Group Retail Summit '10: Two keynotes offer new insight into the impact of social and mobile marketing.
Posted 09 Jul 2010
CDC Software climbs out of the shadows with two important product releases.
Posted 02 Jul 2010
Mobile Marketing Forum '10: An executive of the search-engine giant explains how his company plans to capitalize on mobile devices, and the notion of "immobile browsing."
Posted 29 Jun 2010
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
Posted 16 Jun 2010
Unified and actionable search is now possible across all of Zoho's 24 applications.
Posted 16 Jun 2010
The new GoMo Wallet aims to put commerce and transaction functionality in the hands of mobile carriers.
Posted 15 Jun 2010
A specialist in real estate information offers answers amid a sea of foreclosures.
Posted 10 Jun 2010 [June 2010 Issue]
In the land of 'feminine-hygiene marketing,' a new campaign changes the way products are advertised.
Posted 09 Jun 2010 [June 2010 Issue]
Facing Off with Social Media: Two National Hockey League franchise have goals for Facebook and Twitter.
Posted 09 Jun 2010 [June 2010 Issue]
In his new book, Social Media Metrics, Jim Sterne explains the right way to gauge your success.
Posted 09 Jun 2010 [June 2010 Issue]
Gathering your company's brand fanatics together is only the start. Now you have to mind your messaging.
Posted 09 Jun 2010 [June 2010 Issue]
When customers gather in social networks beyond the brand's control, the marketing effort has to adapt.
Posted 09 Jun 2010 [June 2010 Issue]
A Forrester Research analyst reveals how Web analytics can produce better customer intelligence.
Posted 02 Jun 2010
SapphireNow '10: SAP executives explain the recent Sybase acquisition and set a date for the general availability of on-demand software Business ByDesign 2.5.
Posted 19 May 2010
SapphireNow '10: SAP's co-CEOs deliver back-to-back keynote addresses celebrating not only their first 100 days at the helm, but also the general availability of on-demand offering Business ByDesign 2.5 — two months from now.
Posted 19 May 2010
Magic Quadrant for Business Intelligence '10: Smaller vendors gain traction, but 75 percent of the market remains controlled by the top five vendors, with Oracle on top yet again.
Posted 17 May 2010
New Tealeaf software offers real-time awareness to e-business teams.
Posted 16 May 2010
A leading provider of enterprise knowledge solutions expands its capabilities to sales enablement.
Posted 16 May 2010
Based on its belief that the cloud computing market will continue to grow, IBM acquires a SaaS leader.
Posted 15 May 2010
The German software giant says it will now be able to offer enterprise software and next-generation business intelligence on mobile devices.
Posted 15 May 2010
The deal, reportedly for more than $20 million, allows Lithium to add social media monitoring to its extensive list of capabilities.
Posted 13 May 2010
A supplier of mesh and fencing materials learns the secret to corralling new customers: attracting them in the first place.
Posted 11 May 2010 [May 2010 Issue]
As empowered customers traipse across the Web, they leave ever-juicier bread crumbs of behavior in their wake. The government may step in to limit what marketers are allowed to scoop up.
Posted 11 May 2010 [May 2010 Issue]
Forrester Marketing Forum '10: A Forrester Research vice president defines marketing adaptability.
Posted 05 May 2010
Forrester Marketing Forum '10: Analyst David Frankland urges marketers to use "customer intelligence" to drive business strategy.
Posted 05 May 2010
Magic Quadrant for Marketing Resource Management '10: Increased interest in MRM introduces three new companies to this year's report — but Oracle is shown the exit.
Posted 25 Apr 2010
With basic CRM no longer a differentiator, the automated "pushing" of sales intelligence may determine who sinks or swims, according to a recent report from Aberdeen Group.
Posted 25 Apr 2010
The economic upswing spawns a return of the $100 million CRM project, according to a Gartner analyst.
Posted 21 Apr 2010
Alterian's new product aims to simplify maintenance of Web-site content.
Posted 08 Apr 2010
Responsys 2010 Spring Tour: The provider of on-demand marketing services unveils a new campaign designed explicitly for social networks.
Posted 08 Apr 2010
In the first major move since its recent restructuring, the German giant makes a play for the Enterprise 2.0 space — and beyond.
Posted 01 Apr 2010
Jay H. Baker Retailing Initiative/Wharton Interactive Media Initiative '10: The chief executive officer of Home Shopping Network details how to engage customers and improve service.
Posted 23 Mar 2010
The social media monitoring vendor says the new product "brings the social phone to every desktop in the company."
Posted 18 Mar 2010
Magic Quadrant for Contact Center Infrastructure '10: As the market weathers a second year of overall decline, Avaya now holds approximately half the global market share by revenue.
Posted 12 Mar 2010
The upstart provider of collaboration solutions releases Socialtext 4.0, the latest edition of its enterprise social software platform.
Posted 12 Mar 2010
A recent Gartner report takes a dim view of social media projects led by corporate-technology personnel.
Posted 24 Feb 2010
 
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