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March 16, 2015

CRM Across the Wire
Marketo Adds Integration with Accelerize CAKE
Multichannel tracking added to Marketo's marketing customer engagement platform.
Ez Texting Launches MMS Service for Businesses
New rich media solution provides a way to engage customers with customized messaging.
Enghouse Updates Contact Center: Enterprise (CCE)
PRC 3 of CCE Version 9 empowers agents with blended predictive dialing in an omnichannel universal queue.
CustomerMatrix Unveils Its Cognitive Intelligence Engine for CRM
The platform uses real big data insights to make cross-sell/upsell recommendations.
CCDR Media Launches Click-to-Call Product
CCDR touts click-to-call as a direct-response marketing tool.
CRM Featured Articles
Salesforce Intelligence Engine Offers Contextual Omnichannel Customer Service
Data science fuels better workflows and business processes. (Featured on SmartCustomerService,com.)
DocuSign Expands Integration with Microsoft Dynamics CRM
Strengthened integration will enable streamlined contract signing processes.
Adobe Summit Day Two: Adobe Doubles Down on Mobile and Wearable App Technology
Amid inspirational celebrity messages, Adobe delivers solutions for the Internet of Things.
Adobe Summit Day One: Adobe Touts Major Upgrades to Campaign and Experience Manager; Introduces Two Solutions for Its Marketing Cloud (Video Demonstration)
The vendor prepares for an era where 'the product is the marketing.'
Magazine Features
The 2015 CRM Service Leaders: Web Support
The Next Step
Create a Blueprint for CRM Success
What are vendors leaving out of the conversation?
Look to Knowledge Automation to Fulfill Your Customer Service and Sales Potential
Three tips for reaping the most from your CRM investment.

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