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CRM Magazine: July 2008
Magazine Features
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
It's no longer a matter of just testing the waters: Large enterprises are making a splash with software-as-a-service CRM.
The voice user interface problem has long been the sticking point in automated support systems. Why can't designers design a system worth talking about?
 
Front Office
Many companies are already seeing the ownership, or control, of their customer relationships shift toward the customer.
 
Reality Check
New offerings can make your sales reps more productive.
 
Customer Centricity
If that's the case, do we really need to change?
 
The Tipping Point
Advance planning is the way to truly improve the customer experience.
 
Connect
It's going to take a very special kind of organization to truly make a personal connection with customers.
 
Pint of View
Inertia will only keep customers in place for so long.
 
Insight
On The Scene: Web 2.0 -- As enterprise social computing takes off -- and employees clamor for more -- CRM providers scramble to connect, as well.
On The Scene: Sapphire 2008 -- One analyst believes the latest from the German juggernaut propels the company squarely back into the CRM 2.0 battle.
The microblogging site is rapidly becoming a destination of choice for the Web 2.0-savvy, and users of Microsoft Dynamics CRM 4.0 are certainly among them.
Mobile WiMax will transform the way consumers interact with technology -- but only if it's widely available.
As healthcare becomes more technologically advanced, are patients better served?
A change in your brand's tagline may end up damaging the brand itself.
 
REAL ROI
From the famous inventor's hometown, CheckPoint HR gets insight and cuts costs with Microsoft Dynamics GP.
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
PracticeWorks brushes up its technical support operations for oral-healthcare offices.
Better landing pages increase adoption of relevant weather-alert services.
 
Re:Tooling
Business Problem: Lack of company control over the development of CRM software.
 

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