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CRM Magazine: March 2007
Magazine Features
Sales experts provide 10 ideas--new and old--about the deal.
This will be a watershed year for online marketers experimenting with the web as a channel--here's how to reach beyond the banner ad.
Learn these WFM lessons to breed the best contact center forecasting, scheduling, and managing efforts.
As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance.
10 years of getting right down to the real nitty gritty.
 
Front Office
Thankfully, CRM implementations are not as risky as they used to be.
 
Reality Check
The new project's standard could work to deepen, not reduce, consumer dissatisfaction.
 
Customer Centricity
Experience be damned--creating a customer community is the best way to win wallet share.
 
The Tipping Point
Drawing a customer treatment blueprint will help businesses build their front and back strategies.
 
Pint of View
Revisiting the worst in CRM, via the worst in CRM.
 
Insight
The Philadelphia Eagles and Baltimore Ravens have turned to Epic Cycle to personalize their Web sites.
Companies should plan and implement a formal approach to collecting feedback and inserting the customer's voice into the business strategy.
Companies are looking to take a piece of Second Life's digital pie because of its explosive membership, but will this move prove virtually insignificant?
Consumers buy cars differently from how they did a generation ago. Makers and distributors must respond to the changes or become last year's model.
In The Power of Positive Profit, Graham Foster attacks the issue of false business success promoted through volume selling.
 
REAL ROI
Onyx North America can now go beyond cleaning records to building more complete information from customer data.
A database management provider finds that sometimes the most valuable ROI can be all in your head.
A nonprofit agency is outfitted with a more reliable network, enabling staffers and volunteers to stay connected in any location
Server management solutions provider DirectNet turns to Green Beacon to reduce the sales force's resistance to working together.
 
Re:Tooling
Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience.
 

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