Biographical Information
Danna Voth

Articles By Danna Voth
A study of UK-based e-commerce integrators by Forrester Research reveals several deficiencies in their technology, business strategies and marketing as the companies attempt to cater to the mobile device market.
Posted 15 Oct 2001
Privacy issues won't disappear, but your company can benefit by treating them as a marketing opportunity.
Posted 19 Jul 2001 [August 2001 Issue]
What do Las Vegas weddings and CRM partnerships have in common? According to Rod Johnson, research director at AMR Research in Boston, the similarity is that they just don't last. And, there's certainly no shortage of them.
Posted 13 Jul 2001
Successful business managers will now lead their companies by practicing good business sense as they develop new opportunities, build stronger teams and apply new Internet solutions. This means spending money carefully and strategizing to maintain a healthy cash flow.
Posted 14 Jun 2001
While many companies struggle with the possibility that an online expansion may reap havoc on revenues before it actually adds anything to the pot, Dovebid has already experienced an impressive net revenue climb.
Posted 31 May 2001
While there are benefits to the many partnerships forming in the CRM arena, the transitory nature of these unions can leave your company with unsupported technology.
Posted 21 May 2001 [June 2001 Issue]
In this Q&A Bruce Cleveland, Vice President Marketing at Siebel Systems talks about Siebels Alliance Program.
Posted 14 May 2001
Danna Voth offers an inside look at BigMachines.com, which offers applications to help companies configure, buy and sell complex products via the Internet.
Posted 01 May 2001
At first, for most enterprises managing partner relationships was simply a way to offer channel partners access to collateral and customer information. Now, when indirect sales channels can contribute substantially to the bottom line, partnering has become a growth strategy because companies can increase market share quickly by finding partners with expertise in desired areas.
Posted 30 Apr 2001
In this Q&A E-Business Strategist Executive Editor Danna Voth asks Ann Vezina of EDS and Chris Hodges of NDSI Tele Performance what they consider when choosing a site for a customer interaction center.
Posted 02 Apr 2001
A Q&A with Vanessa Fox, senior analyst, customer management strategies, AMR Research on trends in mobile CRM.
Posted 13 Feb 2001
With Incentive System's compensation solution, Jamba hires--and retains--the cream of the crop in a competitive labor market.
Posted 21 Nov 2000 [December 2000 Issue]
Companies have gone beyond simply branding a product to branding the long-term relationship the customer has with the company.
Posted 11 Sep 2000
Today's brands don't just represent products; they symbolize a company's relationship with its customers.
Posted 20 Jul 2000 [August 2000 Issue]
A look at how Getronics uses Servicesoft's Web Advisor to provide agents with intelligent system support service.
Posted 05 Jul 2000
Silent Partners creates customized selling tools that encourage an interactive dialog with prospects while demonstrating your product's value proposition.
Posted 26 Jun 2000 [July 2000 Issue]
One-Comp offers compensation solutions that range from plan design and software to implementation and maintenance.
Posted 26 Jun 2000 [July 2000 Issue]
Cable company MediaOne found in E.piphany's Real-Time Personalization Solution a tool that allows sales reps to instantly tailor cross-selling and upselling campaigns to customers in real-time through an easily accessible Web-based platform.
Posted 16 Jun 2000
An examination of how eGain Mail's hosted option gives companies a state of the art customer service solution without the expensive and hassle of a licensed solution.
Posted 03 Jun 2000
MediaOne sales reps and service agents use E.piphany solution to offer products and services to callers.
Posted 25 May 2000 [June 2000 Issue]
eGain's hosted e-mail application can take the pain out of managing growth in customer communications.
Posted 01 Apr 2000 [April 2000 Issue]
Ignoring data privacy issues puts your bottom line at risk.
Posted 01 Mar 2000 [March 2000 Issue]
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