New social, mobile, and collaborative tools help sales teams close more deals.
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For many salespeople, it's in their nature to impress. And some would argue it's part of their job. Their extra efforts to win over prospects are often reflected in their appearance, their choice of restaurants, and even their gadgets. And while it traditionally has been difficult to quantify the value of these investments, research shows that some of their technology accessories can actually improve productivity.
According to a Nucleus Research study, "The Value of Mobile and Social for CRM," a survey of CRM decision-makers found that organizations that provided their sales teams with mobile access to their CRM systems realized a 14.6 percent increase in productivity. Sales teams that used social CRM technologies like Salesforce.com's Chatter enterprise collaboration tool saw an 11.8 percent increase in productivity.
Organizations that couple social and mobile features with hallmark CRM functionality yield better results than those that rely solely on standard sales force automation systems. So it should come as no surprise that vendors and consultants are eyeing task-specific , role-, and vertical-based usage of mobile CRM data that extends beyond a simple pipeline update by a sales rep, the Nucleus report indicates.
While a slew of sales productivity tools have surfaced since the social and mobile revolution, here are a few that have the potential to significantly improve your company's bottom line.
Fixing a sales process has never been easier.
Three in four companies plan to use social media as an enablement tool within a year.
Solution promises insight into strong SMB market
Tool delivers sales intelligence reports to reps in their Outlook email environment.
Solution designed to increase sales through internal collaboration, company says.
GoldMine helps the pet transport company streamline its operations.
Designed for sales reps, the solution weds voice, email, and CRM.
Providing access from anywhere is essential in today's business environment.
Short-term strategies and a lack of automation could be culprits.
Product launch helps visualize sales, marketing, service offers.
InsideView helps the language learning company uncover new prospects.
Solution aids accuracy; helps align proposals with buyers' needs.
Mobility is the modern-day pocketknife for sales reps.
Clean Web interface replaces emailed decks.
Companies looking to improve user adoption should remove as many obstacles as possible for customers and prospects.
Understanding the options could help your organization determine which solution is best.
Pulse expands cloud-based CRM vendor's customer insights.