Logo
BodyBGTop
Nimble Integrates with HootSuite Social Profiles
Move will foster deeper social selling and engagement opportunities.
Posted Dec 11, 2012
Page 1



Nimble today released the Nimble app for social media management dashboard HootSuite, allowing users to connect a contact's social profile on the platform to the rest of their Nimble contact record.

Using Nimble's Social Relationship Manager, a business user has a full composite of his interactions with customers and prospects—from emails and LinkedIn correspondence to direct messages on Twitter and check-ins on Foursquare. Now, with this latest integration, Nimble's founder and CEO Jon Ferrara says Nimble has become the first CRM system to take advantage of HootSuite's profile options.

"You now have the ability to see the Nimble record from within the HootSuite environment," Ferrara comments. As a user, "I can see when I last contacted [a person], what our connections are, and I can go ahead and bring up that record within Nimble and see the full context and history" of that relationship or interaction, as well as schedule follow-up tasks for myself or other users.

If a HootSuite user is not already a contact in the Nimble CRM system, that person's profile information may be imported, which then allows a salesperson, for instance, to match additional profiles on social networks like Google+, Twitter, Facebook, LinkedIn, and Google Contacts to the person and view related connections or keep tabs on when he or she last interacted with a contact.

The Nimble-HootSuite hook-up will afford HootSuite users increased access to dashboard use cases beyond the standard community management and marketing roles, both early adopters. "Sales, service, and support teams will benefit greatly by utilizing social media to enable customer engagement and social selling," said Ryan Holmes, CEO of HootSuite, in a statement. "Through the Nimble app, business teams can now follow up with social media leads… [and] nurture relationships in real time."

Down the line, Ferrara says there are plans for Nimble to integrate with other popular business and social platforms, such as DropBox, Google Drive, Evernote, Pinterest, Instagram, YouTube, and SlideShare. The ultimate goal, he says, is to give salespeople or other enterprise users access to contacts' full history—from their email correspondences to photos they share on Pinterest or their slidedeck from a presentation.

For a sales rep who wants to engage and nurture leads, the social element is critical, Ferrara says. "I'm not on Pinterest posting infographics on sales," he remarks. "I'm posting things that inspire me. You can see what I'm all about."


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Partnership will tie social media activity to lead generation and campaign efforts
Egencia uses sales intelligence solution to identify opportunities and leads.
The new service lets users communicate without leaving the HootSuite platform.
Adds social context to your contacts, including a Gmail widget and foursquare integration.
New features let marketers target users by gender, age, relationship status, education, and more.
Leveraging new consumer dynamics to drive growth.
Adds enterprise social networking and collaboration tool to app directory.
Unlock customer insights that increase sales.
Teams should unify their social media strategies.
Customer interactions via social media can't be just about one or the other.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us