Logo
BodyBGTop
Leadspace Integrates with Marketo to Boost B2B Lead Conversion
Marketo users can now auto-qualify and enhance Web leads.
Posted Oct 2, 2013
Page 1



Leadspace has announced the release of its SaaS-based social lead targeting solution that integrates with Marketo's marketing automation software to provide B2B marketers with an automated lead qualification solution that promises to quicken response times as well as increase conversion rates.

Though timely contact is critical to improving sales, and following up with a new lead in under a minute can boost conversion rates by up to 391 percent, according to a 2012 Velocify report, analyzing customer data and extracting critical information to qualify a lead can be an arduous process, resulting in missed opportunities on both the marketing and sales ends.

To combat this, Leadspace now provides an automated solution that allows marketers to identify leads from a variety of different channels, including paid contact databases, social networks, and Web sites. Using social targeting technology, Leadspace then processes the data and quickly qualifies leads based on how well they match a company's unique ideal buyer profile.

During the process, each lead is also updated with accurate contact information and recent social data, which is subsequently fed into the Marketo lead database. This enables marketers to evaluate program success more efficiently and ensure that marketing campaigns are designed with the latest data.

The new integration allows marketers to develop hyper-targeted campaigns, such as sending emails to people interested in a certain topic, or only to those who use a specific tool. With the new release, B2B marketers and inside sales teams can use Leadspace to not only fill their top-of-funnel with high-quality leads but also automate and optimize their inbound marketing, which directly translates into bigger pipelines and lower cost-per-lead, according to a company statement.

"By uncovering lead information scattered throughout the social Web, Leadspace enriches the leads inside Marketo," Robin Bordoli, vice president of partner ecosystem and general manager of social at Marketo, says. "The new integration helps Marketo users spend their scarcest resource—time—on their most important leads. Companies can now find the needles in a haystack."

"With the new integration," says Ran Gishri, Leadspace vice president of marketing, "Marketo users can get a leg up on competition by uncovering golden opportunities faster and connecting sooner."

Other improvements to Leadspace's software include a revamped user interface for generating targeted lead lists and a stronger integration with Salesforce.com for sales prospecting.


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Learn more about the companies mentioned in this article in the destinationCRM Buyer's Guide:
{0}
{0}
Related Articles
Prebuilt connector for Marketo enables greater visibility into Web site traffic.
New software tie-ins add event management and content translation to Marketo's marketing automation systems.
Web content management system delivers personalized Web experiences for Marketo and Salesforce.com.
Social lead targeting offers new opportunities to find qualified prospects.
The Digital Edition helps marketers transition to automated email campaigns.
Close more sales by getting every sales rep on the same page.
Marketo's acquisition means deeper integration for Insightera customers.
Emphasize quality over quantity.
Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.
Defining your ideal customer is key.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us