April 1, 2016

Swrve Brings Mobile Engagement to Windows 10

Swrve will bring its Mobile Engagement Platform to the Microsoft Windows 10 mobile application marketing and development community.

"Swrve's support of Windows 10 allows us to provide our developer community an easy way to build and bring engaging apps to the platform that will drive new levels of retention, engagement, and loyalty," said Steven Guggenheimer, corporate vice president and chief evangelist at Microsoft, in a statement.

Swrve provides support across both Apple iOS and Android operating systems and is used by hundreds of companies to deliver in-app experiences to users. With Swrve, mobile app marketers and developers can replicate their mobile app marketing campaigns, including audience targeting, push notifications, conversations, in-app messaging, native A/B testing, analytics, and data orchestration, for iOS and Android to support Windows 10.

"We're very excited to start our collaboration with Swrve," said Philippe Meriaux, chief operating officer at Happn,in a statement. "The overall quality of the platform, including the Windows 10 SDK, and Swrve's unique vision of CRM were a great fit for Happn. We're confident that Swrve will helps us take it to the next level."