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SalesPredict and HG Data Partner
Predictive scoring is now more refined with data about installed technologies.
Posted Jun 19, 2015
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SalesPredict, a provider of customer lifecycle intelligence solutions, and HG Data, a provider of competitive intelligence on installed technologies, have forged a partnership through which SalesPredict's predictive scoring algorithm will leverage HG Data's install datasets so SalesPredict customers can target inbound and outbound marketing efforts and gain deeper insight into the micro-segments where they are most successful.

Using predictive analytics with internal CRM and marketing automation system data,  the open Web, and outside data sources, SalesPredict provides predictive scores and insights to help B2B companies target their marketing efforts, deliver more qualified leads, increase conversions, accelerate sales cycles, and retain more customers.

"Our goal is to deliver the most accurate predictive lead and account scores, along with deep data insights, to help our customers find, convert, and retain more customers," said SalesPredict co-founder and CEO, Yaron Zakai-Or, in a statement. "HG Data provides valuable information about the installed technology landscape, and we are excited to be able to share that data with our customers to help them market and sell more effectively."

HG Data currently tracks more than 1,700 technology vendors and more than 5,000 technology products in its proprietary datasets, including SaaS, cloud, security, networking, storage, open source, applications, mobile, big data, CRM, virtualization, visualization, and analytics. Dozens of new technologies are added monthly.

"We've been impressed with SalesPredict's solution being applied across multiple customer-facing departments within B2B companies in a variety of industries," said Mark Godley, chief revenue officer at HG Data, in a statement. "Our extensive dataset combined with SalesPredict's powerful predictive analytics capabilities make our partnership a smart collaboration that should yield tangible benefits."

SalesPredict also recently partnered with ConnectAndSell and Marketo. HG Data has previously partnered with EverString and LeadSpace.


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