SalesPredict, a cloud-based provider of predictive analytics, today released an integration into Marketo on the Marketo LaunchPoint Ecosystem. SalesPredict for Marketo integrates data from Marketo into SalesPredict's predictive lead scoring algorithm so marketers can improve segmentation and target prospects most likely to convert to sales, or churn.
SalesPredict for Marketo is built on the full SalesPredict offering, which delivers predictive leads scores and buying signal insights based on behavioral, demographic, firmographic, and sales data from a company's CRM and outside data sources. The algorithm behind SalesPredict for Marketo also brings in key Marketo data, such as a lead's exact source, most recent activity, and social media interactions, the number of and frequency of Web site visits, and more, to deliver predictive lead scores and insights.
"B2B marketers turn to Marketo to help them engage with their prospects and customers more effectively. SalesPredict is excited to bring our predictive lead scoring and purchase signal insights to Marketo's customers to help them target those engagements and increase their conversion rates so they can efficiently acquire and retain more customers," said SalesPredict co-founder and CEO Yaron Zakai-Or, in a statement.
Marketo's LaunchPoint Ecosystem includes some of the marketing solutions spanning all areas of marketing, including: analytics and big data, content marketing, events and webinars, lead data, lifecycle marketing, online ads and campaigns, sales tools, and social media.
"Marketo is committed to an open platform so that our customers have the ability to choose the best marketing technology solutions for their business,” said Robin Bordoli, general manager of new markets and vice president of partner ecosystems at Marketo, in a statement. "We’re excited to have SalesPredict join LaunchPoint™ so our customers can choose this innovative solution to work alongside Marketo's customer engagement platform and help them build long term relationships with their customers."