InsideView today released InsideView Tech Profiler, an add-on to its market intelligence platform that provides information about technologies used by companies.
Tech Profiler enables B2B technology sales and marketing teams to focus time and resources on targeting the right prospects based on the technologies they use. Tech Profiler is integrated directly into InsideView Sales and InsideView Target and offered as an API for custom integrations.
"Adding technology information to our market intelligence platform gives technology sellers and marketers deeper insight into their prospects," said Jenny Cheng, chief product officer at InsideView, in a statement. "Tech Profiler has 10 times the coverage of other technology profile solutions in the industry. Add that to all the other firmographic and demographic data, plus the social insights InsideView offers, and the result is an incredibly powerful tool for anyone selling technology to businesses. It's all the intelligence you need in one platform."
Tech Profiler is InsideView's first vertical add-on to its market intelligence platform, offering specialized data for the technology market that is curated by InsideView's proprietary MTV methodology, which gathers, triangulates, and validates data from multiple sources. The solution shows sellers and marketers the technologies used by a company, including 2,100 front-end and back-end technologies spanning more than 100 tech categories. Tech Profiler delivers more than 525,000 company profiles and millions of decision-maker profiles. Tech Profiler is integrated into a comprehensive market intelligence platform, InsideView, which is also integrated into all leading CRM systems and marketing automation platforms.
Tech Profiler is available in three InsideView products. Sellers can leverage Tech Profiler within InsideView Sales account profiles, while doing pre-call research, to see the technologies a company uses. Marketers can enhance their target lists using Tech Profiler within InsideView Target, which now offers a Technology filter for building tech-smart lists. Sales and marketing application developers looking to further differentiate their solutions can integrate Tech Profiler's data through InsideView APIs.