Influitive Enhances Its AdvocateHub
New machine learning technology in AdvocateHub analyzes millions of data points to help marketers attract, engage, and activate advocates.
Posted Jun 21, 2016
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Influitive has enhanced its AdvocateHub advocacy platform to help B2B companies launch and scale their advocate communities.

"Business leaders are beginning to see cracks in the marketing machine they've developed over the last 10 years as buyers increasingly turn to peers to cut through the noise. Marketers need authentic customer advocacy to get their messages through," said Influitive CEO Mark Organ in a statement. "With today's release, Influitive makes it easier than ever for marketers to deploy and build communities of advocates that increase brand reach, fuel revenue, and retain and grow customer relationships."

Influitive's AdvocateHub enables companies to activate advocates at scale by bridging fragmented customer-focused initiatives and programs while fulfilling their customers' desire for social status, access, and a shared sense of purpose. AdvocateHub stimulates advocacy and social proof like word of mouth marketing, contributions to vendor and professional communities, content creation and distribution, online reviews, referrals, references and feedback.

The new capabilities in AdvocateHub include the following:

  • Personalized advocacy feed: Powered by Influitive's machine learning technology, AdvocateHub now presents advocates with a personalized feed of activities designed to increase engagement and participation.
  • Richer advocate connections: New advocate-to-advocate messaging options and rich profile pages in AdvocateHub facilitate peer discovery and connections.
  • Stronger mobile interactions: Deep linking and customizable push notifications engage advocates on the go.
  • Enhanced reporting: Influitive's AdvocateHub helps measure the health of advocacy communities, report on value metrics, and drill down on what's most important using customizable visualizations.
  • Referrals your way: AdvocateHub includes new functionality that helps brands acquire and convert high-quality referrals from advocates. These include game mechanics, alerts and notifications, and improved Salesforce.com integration.
  • Powerful enterprise enhancements: Influitive's AdvocateHub now gives more control to enterprises with advanced branding customization and single sign-on options.

Influitive also launched Influitive EDGE, a new self-paced online education environment providing marketers with a step-by-step guide to understanding the fundamentals of advocate marketing.

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