The partnership brings Bombora's Intent Data Insights to Cintell SmartPersonas to identify critical topics of interest to target buyers,
Posted Feb 22, 2016
Through a new partnership announced today, Bombora's intent data insights are now immediately available within Cintell's SmartPersona Customer Intelligence Platform, arming marketers with key topics of interest across industries for each of its buyer personas.
The Bombora-Cintell partnership will help identify the most relevant business topics for a given persona segment based on industry-level intent.
"We are thrilled to partner with the leaders in B2B intent data to bring these important external content insights to Cintell users and partners," said Cintell co-founder and CEO Apparao Karri, in a statement. "B2B organizations spend millions each year developing content and campaigns for audiences. With this partnership, marketers can now understand what will best resonate with each of their persona segments, crafting relevant and more effective marketing messages."
Bombora's co-op of premium publishers monitors approximately 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics. These insights are available within each Cintell SmartPersona, giving users access to intent data to understand the most critical, top-of-mind issues for their audiences.
"This is a brand new type of analysis for Bombora. It's the first time our intent data has been used to provide a view of trending topics by industry," said Bombora founder and CEO Erik Matlick in a statement. "Having this view will enable marketers to, first and foremost, build out richer customer personas and use these insights to develop more effective content strategies and execute more contextually relevant account-based marketing campaigns. More broadly it fuels the conversion of marketing and sales. Using Cintell's intent data infused SmartPersonas enables marketing and sales to identify and develop strategies to close the loop with their top prospects. In the long term, it could also aid the understanding of industry purchasing cycles through historical analysis."
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