AgilOne today released its Customer Data and Engagement Hub, enabling marketers to integrate customer data across digital, physical, and mobile channels, deliver customer analytics with predictive insights and 360-degree profiles, and engage customers at every touch point.
AgilOne now provides configurability to meet business needs with increased support for complex data models and more out-of-the-box data sources, including events and demographics. AgilOne’s real-time data ingestion, API, and data export all come with enterprise-grade scalability and performance.
Data collected from transactions, engagements, and profiles made richer by first party and third party sources like Datalogix can now be activated for personalization. AgilOne's hub accommodates all customer data from within these ecosystems, unified from physical and digital channels. AgilOne's new hub also provides advanced customer analytics and engagement automation leveraged from all sources, including DMPs such as BlueKai, email systems such as Silverpop, and clienteling and call center solutions.
"AgilOne is re-defining personalization and giving enterprise B2C marketers the power to build authentic, long-term customer relationships. We are helping marketers take advantage of the rich customer data that is already available to them by making it more accessible, actionable, and intelligent in real time, at any scale," said AgilOne CEO and Founder Omer Artun in a statement. "Deep personalization requires tapping into the rich customer data that's available; approaches other than AgilOne cannot deliver this with the performance required by the enterprise. Our new release brings together the power of customer data in a highly configurable, highly performant manner with real-time data ingestion support."