Pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail—from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.
Edward Funnekotter //
03 Sep 2024
Brands of all sizes are putting generative AI to work, rapidly scaling customer engagement strategies and creating more efficiencies throughout their customer service efforts.
Todd McCaslin //
22 Aug 2024
State and federal regulators may be tightening the rules on marketers, but following best practices and using new technologies will help them succeed.
Meg Mananian //
08 Aug 2024
Omnichannel efforts stall when they are focused only on the end customer experience—not on how teams within the business get there.
Anthony Olivier //
05 Aug 2024