Econometrics has long been the province of Ph.D.s, but applications for marketers are emerging via automated user interfaces and BI reporting tools.
The transition marketers have had to make--from creative souls to metrics mavens--has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive.
Cut contact center operating costs, reduce churn rates, and up flexibility--a serious look at the at-home agent model.
E-learning deployments earn straight A's when used in conjunction with formal classroom training.
In minutes P&G on its Web site accomplished what takes other companies months or years -- and millions of dollars -- to do.
CRM project teams will continue to purchase technology throughout 2007.
It takes two to tango--a customer-company relationship with only one partner doing its part will fail.
There is no better time to retune marketing, sales, and service operations--it may influence customer loyalties later in the year.
Watch your step on the slippery slope.
The first step in embracing analytics is to have a CEO who sees analytics as a corporate differentiator.
The companies release customization platforms for on-demand, a move that reduces IT risk, yet could spell trouble for midmarket CRM providers.
Phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right.
CRM investment continues to increase in the vertical as companies turn to PRM, analytics, and order management to get a tighter grasp on customers.
BBBS can now produce reports on the level of need per school district.
Lagan Technologies helps Minneapolis launch a 311 system to provide information on municipal issues and nonemergency services.
Sales process automation helps out hospital automation.
A financial planning company for retirees collects a hefty pension after altering its poor targeting practices.
The Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction.
Business Problem: The contact center needs to strike a balance between call volumes and quality of service.
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