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CRM Magazine: September 2017
Magazine Features
Read about the visionaries, vendors, and user companies that are helping to remake the industry
Join us in recognizing their achievements
These vendors provide the technologies, products, and services that keep the CRM industry vibrant and humming
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
The user companies that demonstrate the power of a good solution
Selling account-based everything
Guiding reps on the road to success
Dialing into crucial marketing data
Shortening sales cycles with document automation
A marketing software provider that's pioneering personalization
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
AmRest KFC cooks up loyalty with a mobile app powered by LoyaltyPlant
Elements Financial meets evolving needs with Salesforce.com's Sales Cloud Lightning
The financial website selected Sailthru to remodel its email newsletter program
 
Front Office
The CRM software market is wide open for smaller brands to claim a seat at the table
 
Reality Check
Sales enablement divisions are gaining valuable technology partners.
 
The Tipping Point
The Amazons of the world know exactly what their customers want, and to compete your company must, too
 
Scouting Report
New targets, the demand for personalization, and the need to adjust sales models are among the challenges.
 
Pint of View
Package deals don't always make sense.
 
Customer Experience
For brand energy to translate into consumer action (buying), a emotional connection must be made
 
Voice of the Customer
What CX professionals can do to shift the culture.
 
Insight
Adoption is still low, however, and further penetration will likely rely on mobile devices
Voice assistants are altering consumer habits, and marketers need to adjust
Marketers should consider focusing on the customer's favorite subject: the customer
Through its Understanding People Through Music initiative, Spotify wants to help marketers reach consumers based on what they stream
Organizations that automate the signing stages see up to 300 percent time savings with each deal, Constellation Research finds
Voice changes over time can challenge the accuracy of some customer authentication systems
 

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