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CRM Magazine: August 2016
Magazine Features
Our finalist and winners in nine categories show the way forward with robust solutions, success in customer engagement, and smart strategies for the future.
Whether you need to uncover customer data hidden in emails and texts or integrate mobile wallets into your marketing campaigns, our seven Rising Stars, and their innovative solutions, have got you covered.
This year's crop of visionaries includes a trail-blazing retailer, a cloud innovator, a social media maestro, and a trio of hospitality disruptors.
The three Elite Customers demonstrate the power of using CRM to problem-solve, whether it's in service of an old-media company, a technology start-up, or a digital retailer.
BlueConic's customer engagement platform helps the media company shape content to meet reader preferences
Mobile phone charging provider Doblet has seen revenue increase 845 percent with Salesforce.com
The e-commerce home furnisher increases email revenue with the help of marketing automation provider Dotmailer
 
Front Office
It's like having a personal guide who tells sales and marketing professionals 'This profile is one of your best'
 
Reality Check
To bring about outstanding service experiences, your employees have to actually be put in a position to deliver them
 
The Tipping Point
Chances are, they're not who you think
 
Connect
Customer journeys are the latest source of hype, but there's a way to do them right
 
Pint of View
What does the business model mean for customer experience?
 
Insight
Companies that invest in JITM see 25 percent higher revenue growth
While the technology is gaining traction, standard practices are insufficient
Companies need to add mobile messaging to their marketing mix
Before a company can delight its customers, it must become ‘brilliant at the basics'
The deal expands the CRM provider's presence in e-commerce
Professionals are expressing demand for digital aids that are more easily accessible and intuitive
 
The Next Step
A platform change (if you need it) signals a good time to update your processes and mind-set, too
 

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