CRM Magazine: August 2010
Magazine Features
The 2010 CRM Market Awards - Introduction
Join us in in congratulating the vendors leading the marketplace across 10 categories; eight Rising Stars making their presence felt; eight Influential Leaders inside and outside CRM; a long-overdue induction into the CRM Hall of Fame; and, best of all, four companies using CRM to connect with their customers.
The 2010 CRM Influential Leaders: An Introduction
Influential Leaders: The Chatterbox
Marc Benioff, cofounder, chief executive officer, and chairman of Salesforce.com
Influential Leaders: The Go-To Guy
Bill McDermott, co-CEO, SAP
Influential Leaders: The People Person
Doc Searls, fellow, Berkman Center for Internet and Society, head of ProjectVRM
Influential Leaders: The Insider
Ray Wang, partner, Altimeter Group
Influential Leaders: The Engager
Brian Solis, principal, FutureWorks, and cofounder, Social Media Club
Influential Leaders: The Dynamic Solo
Brad Wilson, general manager, Microsoft Dynamics CRM, Microsoft Business Solutions, Microsoft
Influential Leaders: The Statistician
Michael Wu, principal scientist of analytics, Lithium Technologies
Influential Leaders: The Opt-Out Dropout
Mark Zuckerberg, cofounder and CEO, Facebook
The 2010 CRM Rising Stars: An Introduction
Rising Stars: The Smartest Upstart
Some of the industry's brightest analysts hope to reach new heights at Altimeter Group
Rising Stars: The Small Fry
For small businesses looking to connect, BatchBlue Software has some connections of its own.
Rising Stars: The Social Mailman
With the purchase of CoTweet, email marketing specialist ExactTarget is ready to deliver results
Rising Stars: The Hotspotter
Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM
Rising Stars: The Content Contender
The veteran in this year's class, Open Text knows that customers consume content
Rising Stars: The Easy Listener
A standout in the vast arc of social listening, Radian6 allows users to take a first step toward engagement
Rising Stars: The Collaborative Executioner
Focusing on the concept of "business execution," SuccessFactors knows that what happens in the workplace extends to the marketplace
Rising Stars: The People(Soft) People
With one of CRM's elder statesmen at the helm, Workday's performance management may become the next wave of CRM technology
The 2010 CRM Market Leaders: Introduction
Market Leaders: Enterprise Suite CRM
Market Leaders: Midmarket Suite CRM
Market Leaders: Small-Business Suite CRM
Market Leaders: Sales Force Automation
Market Leaders: Incentive Management
Market Leaders: Marketing Solutions
Market Leaders: Business Intelligence
Market Leaders: Data Quality
Market Leaders: Open-Source CRM
Market Leaders: Consultancies
The 2010 CRM Elite: An Introduction
The CRM Elite: Raising the Roof
On the foundation of a Salesforce.com sales contact center, homebuilder Beazer Homes USA constructs increased sales out of fewer, better leads
The CRM Elite: Communing with Customers
Business products provider CDW ups sales thanks to a Communispace-powered environment that turns customers into stakeholders
The CRM Elite: Sweetening the Deal
Making a meal of Microsoft Dynamics CRM, JellyBelly cuts down on churn and boosts revenue
The CRM Elite: Curing the Sick
CDC Pivotal helps resuscitate the sales process of diagnostic-systems provider Sysmex America
The 2010 CRM Market Awards — Hall of Fame: Paul Greenberg
The Social Godfather: The role of president and founder of consultancy The 56 Group LLC may be his day job, but Paul Greenberg is also author of industry bible, a prolific writer — and connected to everyone.
 
Front Office
Social CRM Gains Social Acceptance
The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards.
 
Reality Check
Managing to Succeed
Sales reps seem to get most of CRM's attention—but what about their bosses?
 
Customer Centricity
When Customer Experience Matters Most
An eruption of volcanic ash leads to an eruption of service mistakes.
 
The Tipping Point
Navigating the Vendor Landscape
A leading analyst firm assesses the CRM marketplace.
 
Pint of View
These Awards Are Yours
Do you still want to eat the sausage after finding out how it's made?
 
Insight
SAP's Surprising Spring
In the wake of corporate upheaval, the German giant welcomes thousands of customers to its annual gathering.
On the Scene: Sage Insights ’10 -- Sage Succumbs to Cloud Computing
One of the last vendors to dive into on-demand, Sage partners with Amazon.com for SalesLogix Cloud
Partly Cloudy
Two customers of communications provider Interactive Intelligence move their contact centers to the cloud—at least for now.
Required Reading: The Joys of Never-Ending Engagement
A single response is no longer sufficient, says Engage! author Brian Solis.
CRM on Twitter: August 2010
 

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