CRM Magazine: August 2010
Magazine Features
Join us in in congratulating the vendors leading the marketplace across 10 categories; eight Rising Stars making their presence felt; eight Influential Leaders inside and outside CRM; a long-overdue induction into the CRM Hall of Fame; and, best of all, four companies using CRM to connect with their customers.
Marc Benioff, cofounder, chief executive officer, and chairman of Salesforce.com
Bill McDermott, co-CEO, SAP
Doc Searls, fellow, Berkman Center for Internet and Society, head of ProjectVRM
Ray Wang, partner, Altimeter Group
Brian Solis, principal, FutureWorks, and cofounder, Social Media Club
Brad Wilson, general manager, Microsoft Dynamics CRM, Microsoft Business Solutions, Microsoft
Michael Wu, principal scientist of analytics, Lithium Technologies
Mark Zuckerberg, cofounder and CEO, Facebook
Some of the industry's brightest analysts hope to reach new heights at Altimeter Group
For small businesses looking to connect, BatchBlue Software has some connections of its own.
With the purchase of CoTweet, email marketing specialist ExactTarget is ready to deliver results
Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM
The veteran in this year's class, Open Text knows that customers consume content
A standout in the vast arc of social listening, Radian6 allows users to take a first step toward engagement
Focusing on the concept of "business execution," SuccessFactors knows that what happens in the workplace extends to the marketplace
With one of CRM's elder statesmen at the helm, Workday's performance management may become the next wave of CRM technology
On the foundation of a Salesforce.com sales contact center, homebuilder Beazer Homes USA constructs increased sales out of fewer, better leads
Business products provider CDW ups sales thanks to a Communispace-powered environment that turns customers into stakeholders
Making a meal of Microsoft Dynamics CRM, JellyBelly cuts down on churn and boosts revenue
CDC Pivotal helps resuscitate the sales process of diagnostic-systems provider Sysmex America
The Social Godfather: The role of president and founder of consultancy The 56 Group LLC may be his day job, but Paul Greenberg is also author of industry bible, a prolific writer — and connected to everyone.
Front Office
The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards.
Reality Check
Sales reps seem to get most of CRM's attention—but what about their bosses?
Customer Centricity
An eruption of volcanic ash leads to an eruption of service mistakes.
The Tipping Point
A leading analyst firm assesses the CRM marketplace.
Pint of View
Do you still want to eat the sausage after finding out how it's made?
In the wake of corporate upheaval, the German giant welcomes thousands of customers to its annual gathering.
One of the last vendors to dive into on-demand, Sage partners with Amazon.com for SalesLogix Cloud
Two customers of communications provider Interactive Intelligence move their contact centers to the cloud—at least for now.
A single response is no longer sufficient, says Engage! author Brian Solis.

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