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CRM Magazine: January 2009
Magazine Features
In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.
Properly harnessed, customer feedback can help companies forge a competitive advantage. But with feedback pouring in from all directions, companies are struggling just to keep up.
There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
Here are three areas in which technology can help your organization sell better.
 
Front Office
Google doesn't want its name to be only synonymous with search.
 
Reality Check
Technology will pave the way to customer focus and cost-efficiency.
 
Customer Centricity
Focus on the customer's heart, not his head.
 
The Tipping Point
Raise the bar, instead of falling short of it.
 
Connect
Providing an experience requires a better understanding of your customers.
 
Pint of View
I hope you kept that list of New Year's resolutions…
 
Insight
A turbulent economy is driving some on-demand vendors to reduce fees. Is a price war looming in software-as-a-service?
A few insights on the subject from various thought leaders.
Will the Election Day success of the CNN InfoVoter hotline change the game for governments and CRM?
Having already endured nearly two years of economic decline, a bleak forecast means marketers are in for a bumpy year.
The industry knows how to write policies, but can it create efficient policies for its own business processes?
In "Grown Up Digital," author Don Tapscott revisits the kids who grew up on technology and the Internet.
Cloud computing gets the Twitter treatment.
Readers talk about home agents, new consultants, and business architects.
 
REAL ROI
A Realtor discovers that as one door (fore)closes, another might not open.
Sales compensation helps a communications provider close deals more quickly.
Monk Development gets a handle on its sales process and pipeline.
A not-for-profit educational traveling company boosts customer service with CallCopy's recording solution.
 
Secret of My Success
Yamaha cuts down on its paper trail and customer-correspondence time with an electronic-signature tool.
 
Re:Tooling
Business Problem: Customer service representatives are overburdened handling basic inquiries.
 

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