Biographical Information
Robert Wollan

Robert Wollan is the global managing director at Accenture Sales and Customer Services.

Articles By Robert Wollan
Online disruptors and a new breed of digital consumer mean its sink-or-swim time for traditional retailers and consumer goods sellers
Posted 31 Jul 2017 [August 2017 Issue]
Loyalty investments in their current form are not generating all the value they could.
Posted 28 Apr 2017 [May 2017 Issue]
As disruptive growth becomes a bigger priority, companies have to determine who will be in charge of it
Posted 01 Jan 2017 [January 2017 Issue]
With augmented and virtual reality, customers can have immersive experiences with brands
Posted 01 Nov 2016 [November 2016 Issue]
Chances are, they're not who you think
Posted 25 Jul 2016 [August 2016 Issue]
Consumers want a blend of channels, and not just the digital ones
Posted 01 May 2016 [May 2016 Issue]
Products and pricing alone won't cut it; B2B vendors need to deliver valued experiences
Posted 01 Jan 2016 [January 2016 Issue]
In today's landscape, you need to find the right mix of traditional and digital
Posted 01 Oct 2015 [October 2015 Issue]
If you're not striving to understand today's nonstop customer, you might be wasting money
Posted 31 Jul 2015 [August 2015 Issue]
Three tips for keeping customers from straying.
Posted 01 May 2015 [May 2015 Issue]
Stay relevant in today's competitive market with these five tips.
Posted 01 Feb 2015 [February 2015 Issue]
When used wisely, this channel can be a B2C gold mine.
Posted 01 Nov 2014 [November 2014 Issue]
B2Bs must close the gap between spending and results.
Posted 01 Aug 2014 [August 2014 Issue]
The risk and opportunity of promising seamless customer experiences.
Posted 01 May 2014 [May 2014 Issue]
Five tips for retaining customers.
Posted 01 Feb 2014 [February 2014 Issue]
Valuable takeaways from leading-practice companies.
Posted 01 May 2013 [May 2013 Issue]
Why current acquisition, loyalty, and retention strategies are not working.
Posted 22 Mar 2013
Leveraging new consumer dynamics to drive growth.
Posted 01 Feb 2013 [February 2013 Issue]
New technologies mean new challenges.
Posted 01 May 2012 [May 2012 Issue]
Strategies for success in today's—and tomorrow's—business landscape.
Posted 01 Feb 2012 [February 2012 Issue]
Fewer consumers are switching, but that doesn't mean they are happy
Posted 25 Feb 2011 [March 2011 Issue]
Social media engagement requires a well-thought-out enterprise-wide approach
Posted 31 Jan 2011 [February 2011 Issue]
Customer analytics are emerging as a competitive advantage.
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