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Biographical Information
Robert Wollan
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Robert Wollan is the global managing director at Accenture Sales and Customer Services.
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Articles By Robert Wollan
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When used wisely, this channel can be a B2C gold mine.
B2Bs must close the gap between spending and results.
The risk and opportunity of promising seamless customer experiences.
Five tips for retaining customers.
Valuable takeaways from leading-practice companies.
Why current acquisition, loyalty, and retention strategies are not working.
Posted 22 Mar 2013
Leveraging new consumer dynamics to drive growth.
New technologies mean new challenges.
Strategies for success in today's—and tomorrow's—business landscape.
Fewer consumers are switching, but that doesn't mean they are happy
Social media engagement requires a well-thought-out enterprise-wide approach
Customer analytics are emerging as a competitive advantage.
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