Emailvision, a cloud marketing platform provider, has announced it has changed its name to SmartFocus. Although the company has been an innovator in the field of real-time, personalized marketing across multiple channels including not only email, but also mobile, social, and Web, its name did not reflect its multichannel approach. As SmartFocus, the company is aiming to create a brand that better reflects the vision, strategy, and solution capabilities that it brings to the market, according to a company statement.
"We've changed and grown as a company, and the name just doesn't encompass everything we do anymore. We're not just about email—we also work with social, mobile, and other channels, and we wanted this new name and new brand to truly reflect everything that we offer to our customers," Brad Wilson, CEO of SmartFocus, says.
"Our goal has been to deliver real-time personalized marketing across channels at different stages of the customer life cycles. What we're doing is helping businesses find a smarter way to focus on their customers and connect with them more effectively. That's how the new name originated," Wilson, who joined the company earlier this year after serving as general manager of Microsoft Dynamics CRM, adds.
For more than a decade, SmartFocus has worked with clients across a wide range of industries, helping marketers plan and execute campaigns with their SmartFocus suite of products including SmartFocus Email, SmartFocus Mobile, SmartFocus Social, SmartFocus Sites, SmartFocus Advisor, and SmartFocus Analytics.
The next step for the evolving company, Wilson says, is globalization. Born in Europe but expanding worldwide, the company's long-term perspective includes working with more clients and partners in the U.S. and elsewhere.