October 10, 2012
By Judith Aquino,

Accenture Picks Up Digital Production Provider avVenta

Accenture, the global management consulting, technology services, and outsourcing company, has acquired digital production provider avVenta Worldwide, boosting its marketing services for an undisclosed amount.

AvVenta offers digital production and management services for marketing campaigns, including mobile, social media, and Web sites. The acquisition combines AvVenta's digital capabilities with Accenture's interactive marketing suite, enabling clients to manage content from its initial creation through distribution.

"For today's CMO, it's all about greater speed to market, responsiveness, and relevancy," said Brian Whipple, global managing director of Accenture Interactive, in a statement. "The combination of avVenta's innovative digital production and design processes with Accenture interactive's marketing operations, technology, and analytics services will help CMOs achieve greater return on their marketing investments."

Accenture Interactive's marketing suite includes software and consulting services for advertising strategy, planning, and analytics, and customer experience management. Adding AvVenta's digital production support capabilities to the mix will "streamline the creative and production process," according to avVenta CEO Jay Noce. "Our capabilities and delivery model are complementary to Accenture Interactive's suite of business services and will aim to be a great asset in serving the end-to-end needs of complex marketing organizations."

AvVenta is headquartered in New York, and has a digital production fulfillment center in San Jose, Costa Rica. The company's client roster includes American Express, Merck, Nasonex, Sony, Toyota, Viacom, and Yahoo.

Accenture is based in Dublin, Ireland, with 257,000 employees and clients in more than 120 countries, Two weeks ago in its Q4 earnings report, the company reported net revenue of $27.9 billion for the fiscal year, a 9 percent increase in U.S. dollars from the previous year.