Marketing automation firm Salesfusion announced that it has raised $800,000 in new capital from Hallet Capital, its principal investor, which previously invested $1 million in Series A funding in the company in March of this year.
The company has also announced the hiring of Christian Nahas, the former vice president and general manager of NCR's SMB group, as its new chief executive officer, and the appointment of David Politis to its board of directors.
The company's rapid recent growth has been attributed largely to the strength of its cloud-based application, which is known for its deep integrations to a wide variety of CRM systems and its ability to align sales and marketing efforts. Its client list includes the Cleveland Cavaliers, Konica Minolta, Hitachi, Green Giant, and Sears.
"I couldn't be more excited about the addition of Christian to help us focus and grow the operations of Salesfusion," says Chad Ruff, Salesfusion's founder, who will move to the role of chief technical officer and focus solely on product development. "This is a critical time for the company, and with the right people in place, we are well positioned for continued growth."
"On a foundation of product, customer, and leadership pedigree, Salesfusion is poised to be the next great marketing automation success story," Nahas says. "We have a unique value proposition and the most mature product for companies that want complete sales and marketing alignment. I am very excited to join Salesfusion as CEO and look forward to extending the company's competitive advantage well into the future."
Salesfusion is on pace to double revenue in 2013, according to a company statement.
This is significant, Nahas believes, especially given that analyst firm Raab Associates forecasts the marketing automation software market will grow 50 percent in 2013, to $750 million.