Logi Analytics, a provider of embedded analytics and business intelligence solutions, has introduced its Logi Vision platform, designed to bring together the delivery of complicated data science with the ease of use required to consume analytics. Logi Vision, a complement to Logi Info, Logi Analytics' standard business intelligence solution, will make analytics more understandable and actionable for business users without an IT or data science background.
One of the biggest issues plaguing vendors in the business intelligence space is that they continue to create solutions for the "top 10 percent of users," according to Brian Brinkmann, vice president of products for Logi Analytics. "These users already have a tremendous amount of data insight, either because they themselves have a data science background or have easy access to data scientists that can break the information down for them," he says. Instead, the focus needs to shift to the remaining 90 percent of potential users without a data science foundation, such as marketers or sales professionals.
Marketing, sales force, and customer services roles continue to demand an increasing familiarity with data analytics, and data is quickly becoming the "raw material of our era," Brinkmann says. With consumer applications having set the benchmark for some of the best ways to deliver data to the masses, Logi Analytics launched Logi Vision to fill the gap between advanced business intelligence solutions best fit for IT users and analytics tools designed primarily for consumers.
Logi Vision consists of three components—DataSmart, which enables users to automate the analysis process by performing complex data profiling, modeling, and blending algorithms within the application; ThinkSpace, the visualization and recommendation engine at the core of the Vision solution; and InfoBoard, which allows users to collaborate to uncover, share, and improve on their most relevant insights.
Together, DataSmart, ThinkSpace, and InfoBoard bring together some of the most effective elements of popular software, Web sites, and technologies. "We took the user-friendliness of Microsoft Excel and combined it with the rank and relevance capability of Google, the recommendation functionality of the likes of Amazon and Netflix, and made use of a Twitter-like trending feature," Brinkmann explains. The ThinkSpace function, for example, makes use of recommendation capabilities to characterize the data—in other words, determine what the data is measuring—and select the best visualization technique to employ in each data case. The tool then enables users to use social sharing and social analytics to understand which visualizations are trending and performing best.
While Logi Vision can perform as a standalone solution, Brinkmann says that most businesses are likely to benefit from a combination of Logi Vision and Logi Info. "The solutions are highly complementary," he says, "and together they can meet the needs of a full spectrum of users."
Logi Analytics' announcement comes just a few months after the company received almost $28 million in funding from LLR Partners, a Philadelphia-based private equity firm. With more than 1,200 current customers, Logi Analytics has reported a 600 percent growth over the last five years. Last year, Gartner named the company a Challenger in its 2013 Magic Quadrant for Business Intelligence and Analytics Platforms.