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TrueInfluence Partners with Bombora
The partnership will bring Bombora's intent data to TrueInfluence InsightBASE.
Posted Mar 18, 2016
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True Influence is partnering with Bombora, a provider of intent data for B2B marketers, and adding Bombora's intent data to the True Influence InsightBASE platform to monitor and curate online behaviors to help companies with their B2B marketing campaigns.

"InsightBASE combines intent signals and contact data and processes it through our Relevance Engine, letting B2B marketers know exactly who to target and when," said Brian Giese, CEO of True Influence, in a statement. "Inclusion of Bombora as a core partner in our network of over 30 data suppliers gives us the largest possible data pool to power InsightBASE and fuel our customers' success."

"Through the InsightBASE platform, marketers will have access to the largest set of B2B behaviors," said Erik Matlick, co-founder and CEO of Bombora, in a statement. "Clients of True Influence's InsightBASE are able to prioritize contacts using account-level intent, a capability that reflects Bombora's overarching vision of aligning sales and marketing by empowering them with rich B2B intent data."

True Influence's dataset currently monitors 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics.


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