OpenText Integrates with SAP hybris
The integration of OpenText and SAP hybris lets companies manage digital assets across service, sales, and marketing.
Posted Sep 17, 2015
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OpenText, a provider of enterprise information management, has extended its integration of OpenText Digital Asset Management (DAM) with SAP hybris solutions.

"Organizational information has traditionally lived in separate and siloed systems, which can impede the flow of information from one area to the next," said Adam Howatson, chief marketing officer at OpenText, in a statement. "As companies modernize their systems of engagement, they need a simple, integrated platform that supports growth with a single enterprise solution for digital asset management for all channels. Together with SAP, we will help companies move beyond CRM to modernize and simplify solutions to take customers to the next level of customer experience."

OpenText provides a single source of digital media across SAP solutions, including the SAP hybris Marketing, SAP hybris Commerce, and SAP hybris Customer Experience Suites. OpenText DAM was already integrated with the SAP Business Suite.

"Today's businesses must deliver consistent, contextual experiences across all their channels and touchpoints, optimizing content for each customer. We are thrilled to have OpenText join us on this journey, pairing OpenText's leading digital asset management capabilities with SAP hybris," said Brian Walker, chief strategy officer at hybris software and SAP Customer Engagement and Commerce, in a statement. "Working together with OpenText DAM, SAP hybris' solutions for customer engagement offer a complete omni-channel commerce and content solution."

Additionally, this release of OpenText DAM includes an extended programming interface for customization, automated asset version updates, additional rendering services, and an on-demand media delivery service.

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