Madison Logic Partners with Tapad
The partnership adds cross-channel ad targeting and content syndication for B2B marketers.
Posted Jun 1, 2016
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Madison Logic, a B2B marketing solutions and services provider, is partnering with Tapad, a provider of unified, cross-screen marketing technology, to help B2B marketers power targeted advertising and content syndication programs across all channels, including smartphones, computers, and tablets.

The Madison Logic and Tapad partnership enables B2B marketers to run always-on, cross-device, account-based marketing programs targeting decision makers who are actively researching similar products and services.

"Screens are everywhere, and so is the B2B buyer," said Vin Turk, senior vice president of audience development at Madison Logic, in a statement. "This partnership allows marketers to harness the power of Madison Logic's intent data and combine it with Tapad's cross-device solutions to connect with the most-likely-to-convert prospects with hyper-relevant content wherever and whenever the''re doing their research."

"Relevance is essential to the success of B2B marketers, particularly now, when breaking through the clutter is difficult," said Dave Fall, chief operations officer at Tapad, in a statement. "This partnership with Madison Logic allows marketers to leverage their existing customers while identifying and reaching new audiences with messaging tailored to every device."

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