Infer, providers of a predictive sales and marketing platform, has expanded its open ecosystem with a new connector for Microsoft Dynamics 365 for Sales.
With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms.
Infer mines comprehensive customer information and buying signals from CRM, MA, and web analytics systems and returns predictions and insights through connectors for Dynamics 365 for Sales, Salesforce CRM, Marketo, Oracle AppCloud, Pardot,HubSpot, and Google Analytics. It also pushes out data signals, predictions, profile segments, and other insights to sales management and engagement applications, including AdRoll, LeanData, and Velocify, to orchestrate go-to-market workflows across automation platforms. Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared, and Tableau to drive transparency through next-generation sales and marketing management reporting. Infer's predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs).
Key capabilities of Infer's Dynamics 365 for Sales connector include the following:
- Predictive Scoring: Personalized models look at historical CRM data and Infer's library of external signals to identify which prospects are the best fit for a company's product. Predictive scores are then added onto customer records in Dynamics 365 for Sales.
- Sales Intelligence: Infer's recently launched sales analytics package for Microsoft Power BI delivers visualizations and insights to help boost sales and marketing performance, produce sales forecasts, and analyze their pipelines.
"Infer's connector for Microsoft Dynamics brings proven predictive sales and marketing insights directly into our customers' CRM systems," said Jujhar Singh, corporate vice president of Microsoft Dynamics CRM, in a statement. "Infer's open philosophy and strategy to go anywhere the user is aligns perfectly with our approach at Microsoft. By integrating Infer into the Dynamics 365 workflows companies already have in place, we'll make them smarter and stickier, helping deliver real business value."
"This integration between Dynamics 365 and Infer brings best-in-class sales and marketing predictions right into the native CRM fields and workflows that enterprises use every day. Adding Microsoft Power BI to that mix delivers the industry's very best reporting and visualizations for go-to-market teams so they can proactively identify near-term opportunities to drive more revenue," said Vik Singh, CEO and co-founder of Infer, in a statement. "Our deep integration reflects both the power of Microsoft's developer platform, as well as the wonderful support the company has provided to our team."