Hootsuite Partners with Social Advertising Leaders

• AdEspresso, a self-service solution for Facebook and Instagram advertising optimization;
• Kenshoo, a provider of agile marketing;
• Nanigans, a provider of advertising automation software for in-house marketing teams;
• Adaptly, a technology and services company that enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest;
• Mediative, an integrated digital marketing and media company; and
• Popimedia, which helps brands optimize spend, save time, and scale media on Facebook.

• Creating new advertising campaigns;
• Optimizing active campaigns;
• Boosting top performing organic social posts;
• Viewing advertising analytics; and
• Getting a holistic view of all social activity.

"The fast pace of social media means that brands have to be agile enough to respond to changes in the market across all digital channels. Kenshoo's integration with Hootsuite empowers customers to better understand and enhance the impact of their paid and organic social initiatives," said Tom Affinito, vice president product marketing at Kenshoo, in a statement.

"The integration with Hootsuite will benefit customers who want to use our solution in conjunction with Hootsuite's powerful platform to get the most value out of Facebook and Instagram advertising," said Armando Biondi, co-founder and chief operating officer at AdEspresso, in a statement.

"We are very excited to be a partner as Hootsuite is one of the best platforms in the market for brands to manage their organic social media efforts. Adaptly will work closely with Hootsuite to provide customers with the paid social media technology, services, and support they need to bolster their existing organic social strategy," said Nikhil Sethi, CEO at Adaptly, in a statement.