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Gryphon Networks Releases Sales Intelligence
Sales management system automatically captures call activity data to provide on-demand insight into sales performance.
Posted Aug 6, 2014
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Gryphon Networks, a provider of sales intelligence and marketing compliance solutions, has launched Gryphon Sales Intelligence, a solution based on patented cloud technology that lies in the path of every telephone call—including office phones, mobile phones, and dialing systems—to provide visibility into call activity data and empower sales managers to optimize team performance.

Gryphon Sales Intelligence automatically captures all call activity data to provide deep insight into sales performance at the enterprise level, as well as across regions, offices, and individual reps. Call activity insights are delivered through a sales dashboard where managers can customize and prioritize the display of key performance indicators that are important to them. Gryphon Sales Intelligence offers highly graphical views of near real-time sales activity information.

Gryphon Sales Intelligence includes Targeted Speech Analytics which automatically alerts managers to notable keywords and phrases used in customer conversations with agents. This secure call recording and analytics service is fully customizable and can help reduce training costs by as much as 30 percent by generating accurate, objective reports on reps' actual calling interactions from any device, any time.

"One of the biggest issues facing today's sales organizations is the lack of visibility into what dispersed teams and reps are doing, making it difficult to manage performance and accurately forecast," said Mary Wardley, vice president of enterprise applications and CRM software at IDC, in a statement. "Gryphon Sales Intelligence solves this problem by automatically capturing all agent calling activity details, including the audio conversation, from any phone or CRM and turns the data into on-demand dashboards that empower managers to make better, quicker decisions and improve the performance of their distributed sales and service teams."

Gryphon also delivers call activity integration within Salesforce.com. Through a download from the AppExchange and the Click-to-Dial icon enabled, users can call and have their call activity automatically recorded without having to manually enter it.

"Enterprises with dispersed sales teams suffer from blind spots that leave managers guessing whether their reps are performing according to standards," said Jeffrey Fotta, president and CEO of Gryphon Networks, in a statement. "Because Gryphon is seamlessly in the path of every rep's calls from any phone, our Sales Intelligence service provides managers with on-demand access to the sales productivity metrics they need to make better decisions, optimize sales performance, and improve revenue."


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