Logo
BodyBGTop
Get Smart Content and Bombora Partner on Audience Insights Solution
Audience Insights is an account-based marketing personalization solution from the two vendors.
Posted Mar 30, 2017
Page 1

Get Smart Content, providers of a cross-channel personalization platform, has announced a strategic partnership with Bombora, an aggregator of B2B intent data, to provide an intent-based marketing personalization solution. The new solution, named Audience Insights, combines intent data from Bombora with professional role and account data, right within the Get Smart Content platform.

Bombora's information is collected from across its cooperative network of B2B media and vendor websites, analyst firms, and lead generation services. Bombora's surge data reflects increases in content consumption around a specific topic, signaling company level intent as well as user level interest.

"Intent data is critical to empowering the next generation of marketing personalization, as it provides marketers with unprecedented insight into what their target accounts and individual visitors are interested in before they even show up on their website," said Jim Eustace, CEO of Get Smart Content, in a statement. "Using best-of-breed data resources like Bombora sets marketers up for success because they're ready to engage when their prospects are, 24/7."


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
The partnership brings Bombora's Intent Data Insights to Cintell SmartPersonas to identify critical topics of interest to target buyers,
The partnership will bring Bombora's intent data to TrueInfluence InsightBASE.
The partnership between Bombora and Sales Inside will expand the install-based technology data available to marketers.
The partnership between Outbrain and Bombora brings B2B intent data to content marketing.
With Bomboa Surge Data, account-based marketing can now be based on the products that prospective customers are researching across the web.
MeritDirect enhances its databases with Bombora's Intent Data
The partnership between Dstillery and Bombora will enable prospecting and campaign analytics for B2B marketing.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us