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May 25, 2016

Case Studies
8th Light’s Future Looks Bright with PipelineDeals
The software consultancy can store and share account data and plan projects using the intuitive platform
CRM Across the Wire
WP Engine Releases Page Performance
Page Performance offers deeper visibility and actionable insights into Web site speed.
InsideView Adds Company Tech Profiler to Its Market Intelligence Platform
Tech Profiler offers B2B marketers the technology intelligence on more than half a million companies.
Acxiom Enhances Customer Recognition Capabilities
AbiliTec provides marketers with a single, current, and accurate view of consumers across channels.
Sparkcentral Announces Platform Enhancements, Partnerships, and Enterprise Integrations
Sparkcentral adds CRM and workforce management connectors, strategic partnerships to help companies run social and mobile customer service. (Featured on SmartCustomerService.com.)
Visual IQ Formalizes Key Strategic Partnerships
Partnerships enable customers to leverage attributed metrics to optimize media buying for joint customers.
CRM Featured Articles
At Customer Service Experience, Speakers Urge Looking Through the Customers' Lens
Customer effort and a customer experience mentality are cited as the keys to improving service. (Featured on SmartCustomerService.com.)
Required Reading: The Big Deal About Small Data [Video Interview]
Companies need to take a more intimate look into the lives of their customers
4 Ways Analytics Can Transform Your Contact Center
Analytics is proving critical for organizations to measure the impact of contact center investment on agent performance, the customer experience, and overall operation. (Featured on SmartCustomerService.com.)

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