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January 27, 2016

Case Studies
Xanterra Has Monumental Marketing Success With RedPoint Global
The vacation and landmark resort management firm sharpens email campaigns with the data management and marketing tool
CRM Across the Wire
Unify Introduces OpenScape Contact Center v9
OpenScape Contact Center v9 features a new user interface with a 360-degree customer view. (Featured on SmartCustomerService.com.)
PowerObjects’ PowerPack Add-ons Compatible with Microsoft Dynamics CRM 2016
PowerObjects' suite of add-ons for sales and marketing automation certified for use with Microsoft's latest Dynamics CRM release.
Tickr Pairs Up with Oracle Social Cloud
Tickr and Oracle Social Cloud together can surface even greater social intelligence.
Transifex Updates Transifex Live Web Translation and Localization Software
The Transifex Live Web translation management platform facilitates code-free content translation within WordPress.
UnsubCentral Launches Preference Center for Email Marketing
UnsubCentral's Preference Center lets consumers dictate how often they receive email marketing materials from companies.
CRM Featured Articles
CloudEngage Introduces ActionPop Promotions
The solution aims to increase Web and mobile conversion rates in the retail and automotive industries.
SpringCM Updates File It Document Management Solution
File It 4.0, a central repository for managing content and contracts, gets a new, easier-to-use interface.
Switching to Social: A Q&A With Conversocial CEO Joshua March
Mobile support is becoming a must-have when it comes to customer service, but are in-app support and service cutting it? (Featured on SmartCustomerService.com.)
Required Reading: Mercedes-Benz Steers Toward Better Interactions
A new book explains how the luxury automaker set out to move beyond just offering great cars
A Game-Winning Strategy: Get Your Sales Playbook and CRM to Team Up
These tools are way more effective when they work together.
Customers Turn to Self Service as Their First Point of Contact
Companies must equip their contact centers to handle digital and omnichannel customer inquiries and provide a means for self-service support. (Featured on SmartCustomerService.com.)

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