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December 09, 2015

CRM Across the Wire
Vidyo Video Platform Is Now Available on Genesys AppFoundry
Vidyo's video communications platform is now available to Genesys customers through an integration with the Genesys omnichannel customer experience platform. (Featured on SmartCustomerService.com.)
SAP Enhances SAP Digital for Customer Engagement
The simplified CRM system provides marketing, sales, and service capabilities in one solution.
SDL Releases New Version of SDL Web
Digital experience platform enables marketers to build, manage and evolve multilingual, multibrand, and multidevice Web properties.
Boomtrain Launches Application on Oracle Marketing AppCloud
Boomtrain's predictive personalization helps marketers personalize Web site and email content through integration to Oracle Marketing Cloud.
GoldMine Releases GoldMine Premium Edition 2015.2
GoldMine Premium 2015.2 is a mobile-responsive Web solution.
Coveo Reveal Now Available in Coveo for Salesforce – Community Cloud Edition
Coveo Reveal relevance service learns from community members to improve search results for everyone.
CRM Featured Articles
Constellation Research Zeroes in on Five Trends Putting Retail Consumers in the Driver's Seat
Thanks to social media, customer reviews, and other tools that give consumers the power to shape the brand dialogue, companies have had to make significant improvements in the way they deliver service. (Featured on SmartCustomerService.com.)
Harte Hanks Launches Data Refinery Platform
Harte Hanks's marketing data integration platform provides specific customer data profiles.
2015 Gilbane Conference Day Two: Companies Must Personalize Content for Global Markets
Analysts and executives shared their approaches to global customer experience management, including shaping messages for—and gathering insight on—local markets.
Customer Experience
Can Better Customer Experience Improve Your Bottom Line?
A correlation exists, but it depends on your industry, your competitors, and your customers
Magazine Features
10 Ways to Boost Event Marketing Effectiveness
Smart giveaways, targeted messaging, and engaging social conversations make for meaningful event engagements
Finding Your Sales Niche: Different Is Better Than Better
Pinpoint a way your product or service stands out from others—and find the customers who will value it for that.

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