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August 17, 2015

CRM Across the Wire
Yellowfin Launches BI on Microsoft Azure
The free cloud-based Yellowfin on Azure offering promises quick deployment of business intelligence.
Appboy Introduces Campaign Connector
Marketers can now target customers with the specific messages related to in-app behaviors.
MarketShare Launches SpendCheck
SpendCheck lets marketers compare their marketing efforts to industry standards to help optimize investments.
PowerObjects Releases PowerSurveyPlus for Microsoft Dynamics CRM
PowerSurveyPlus lets users build and manage surveys right within their CRM systems
Fonolo Partners with SJS Solutions
Fonolo and SJS Solutions bring virtual queuing data to call center wallboards.
CRM Featured Articles
[24]7 Adds Deep Neural Networks to IVR
Microsoft's DNN technology brings greater speech recognition accuracy to the [24]7 Customer Engagement Platform. (Featured on SpeechTechMag.com.)
Customer Trust and Calculated Innovation Is Central to Company Growth
eTail East '15: Organizations should take chances, but eliminate risk for customers.
Nike Blends Marketing and Customer Service With a Little Help From Its Friend Richard Sherman
The Seattle Seahawks Cornerback answers customer service calls on Nike's Gear Up day. (Featured on SmartCustomerService,com.)
Magazine Features
The 2015 CRM Market Leaders: Enterprise CRM Suite
Reality Check
Say It Ain't So, Salesforce!
The company has made it easier for vendors to integrate and innovate. Will a sale change that?
5 Sales and Marketing Problems that AI Can Solve
Lead-qualifying AI will work 24/7, never call in sick, and will follow up on 100 percent of leads. Best of all: Customers won't know the difference.

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